Old Masters Series Copywriting 101 Part 4
Today we have the fourth and final installment of our hit Old Masters Series segment, Copywriting 101. We’ll be talking about the last seven fundamentals.And if that little voice in your head is askin...
4 Maj 34min
10 Direct Marketing Trends, With Super Copywriter Mike Pavlish
Our returning champion Mike Pavlish has written dozens of VSLs that have brought in $10 million or more. In fact, over the last 30 years, Mike’s copy has brought in over $810 million in sales. And his...
27 Apr 29min
New Mindset For Copywriting
We’re going through massive and disruptive upheavals all over the place, and of course copywriting is no exception.I’m seeing the need for a complete mindset shift to survive, thrive and even dominate...
20 Apr 32min
Copywriting 101, Part 3– Old Masters Series
As we return to our hit Old Masters Series segment, Copywriting 101, I’d like to let you know that the first edition of John Caples’s book Tested Advertising Methods was published in 1932–that’s 94 ye...
13 Apr 29min
Next-Level Skills Every Copywriter Needs
The future for copywriters and AI is pretty clear:AI will not replace copywriters.But… copywriters who know how to use AI will replace those who don’t.Sounds simple enough.However, once you get into i...
6 Apr 36min
Copywriting 101, Part 2– Old Masters Series
Once again we’re back to our Copywriting 101 segments in the Old Masters Series, picking up where we left off a couple weeks ago.This is about copywriting fundamentals. It never hurts to review them, ...
30 Mars 34min
Introducing 7 Types Of Microstories
Let’s talk about something small.Very small.Small enough that most copywriters are forced tooverlook it, most of the time.Because we’ve all been trained to think in termsof big persuasive assets.The s...
23 Mars 30min
Copywriting 101– Old Masters Series
The big secret of success, whether it’s in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals.The legendary basketball player Mich...
16 Mars 30min
