CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover

CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover

In Episode 2 of the From Screen to Store series, sponsored by JamLoop, Tim Glover (EVP Media, USA Marketing Partners) breaks down transparency, performance, and the shift from linear vs. digital to a unified video strategy. Learn how agencies can connect media spend to store traffic, revenue, and measurable ROI in today’s evolving advertising landscape. Takeaways People, process, and partnerships are the foundation of modern agencies Brands hire people, not agencies Transparency is the most critical factor in partnerships CTV should be viewed as part of a unified video strategy Performance measurement requires both macro and micro views Retail success is driven by store traffic and sales Data sharing unlocks better results Chapters 00:00 Introduction & Guest Overview 00:41 Tim’s Career Journey & Agency Background 02:05 Building an Agency: People, Process, Partnerships 02:26 The Hub-and-Spoke Agency Model 04:25 Building CTV Capabilities: In-House vs. Partners 05:08 What Clients Really Want: Experience & Performance 06:14 Evaluating Partners: Why Transparency Wins 07:10 The Evolution of CTV Expectations 08:07 Rethinking CTV as “Video” 08:58 Connecting CTV to Real-World Outcomes 09:46 Measuring Performance: Macro vs. Micro 10:28 Optimizing Campaigns with Geo Targeting 11:18 Transparency in Practice 12:18 Final Thoughts & Closing

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Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexi...

25 Juni 14min

The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

In Episode 1 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, AdTechGod and Jeremy Bloom sit down with Mark Zagorski, CEO of DoubleVerify, to discuss the future of AI-driven advert...

18 Juni 11min

From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

Dave Bernath, CEO of WURL, joins Jeremy Bloom and AdTechGod to discuss the evolution of CTV targeting from broad audience and show-level approaches to scene-level contextual targeting. The conversatio...

4 Juni 12min

From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu

From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu

In Episode 2 of From Show to Scene sponsored by Wurl, Emily Kennedy, EVP and Head of Marketplace at Dentsu, joins Jeremy Bloom and AdTechGod to discuss how contextual targeting is evolving from a plan...

28 Maj 10min

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

In episode 1 of From Show to Scene, Lauri Baker, Senior Vice President, Head of Partnerships at KERV, explains why audience targeting alone is no longer enough in CTV. She explores the shift from broa...

7 Maj 14min

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-stor...

24 Apr 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acqu...

23 Apr 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influen...

16 Apr 12min

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