Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez

Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez

Senior Engagement Editor Mark Fischer interviews Ad Age's communities and Substack strategy leaders Sabrina Sanchez and Parker Herren on how brands are turning consumers into brand builders. Learn how brands are meeting audiences where they are, designing repeatable, low‑lift interactions and choosing platforms that teams can sustain.

Sanchez and Herren also outline first steps for marketers and agencies: audit existing audiences, prioritize trust and feedback loops, and treat community as a long‑term distribution and relationship strategy.

Dig deeper on the topics mentioned in this week's episode:

~Subscribe to Ad Age's Substack

~More on Ad Age's The List community

~If you're an early-career professional and want to sign up for Ad Age's NextGen community, send an email to nextgen@adage.com

~Applications for Ad Age's Small Agency Network will reopen this summer. Stay tuned at AdAge.com for more information

~Read Ad Age's NextGen Marketing Playbook

~How brands can help Gen Z find fulfillment beyond curated feeds

~Listen to Ad Age's Marketer's Brief podcast

Avsnitt(193)

'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett

'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett

Brain rot content has become a staple of virality on TikTok. But brands eager to jump into trending conversations should be wary of "Fruit Love Island" and similar AI-generated posts. Users will be fa...

3 Apr 22min

Identity marketing and how beverage brands are winning Gen Z, with Jon Springer

Identity marketing and how beverage brands are winning Gen Z, with Jon Springer

Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate ...

27 Mars 23min

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

As the industry gears up for a week of presentations from YouTube, Meta, TikTok, Tubi and more, Ad Age reporters break down the topics trending at this year's NewFronts, from AI and agentic tools to c...

20 Mars 24min

How to win the Ad Age A-List, with Judann Pollack

How to win the Ad Age A-List, with Judann Pollack

Executive Editor and editorial lead of the Ad Age A-List Judann (Judy) Pollack talks the value of industry awards, and tips for climbing Ad Age's annual list of top agencies. She describes what define...

13 Mars 25min

How to win new business in 2026, with Brian Bonilla

How to win new business in 2026, with Brian Bonilla

Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account ...

6 Mars 23min

What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

Agency reporter Ewan Larkin decodes a recent lawsuit against WPP Media that has made agency transparency the industry's buzziest topic. Larkin defines media rebates and principal media buying, explain...

27 Feb 25min

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they...

20 Feb 27min

Populärt inom Politik & nyheter

aftonbladet-krim
svenska-fall
p3-krim
flashback-forever
rss-krimstad
rss-sanning-konsekvens
aftonbladet-daily
rss-vad-fan-hande
motiv
spar
rss-krimreportrarna
rss-flodet
politiken
olyckan-inifran
rss-frandfors-horna
svd-ledarredaktionen
dagens-eko
blenda-2
grans
rss-aftonbladet-krim