Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken

Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken

Tech Reporter Asa Hiken gives a vibe check on how advertisers are feeling about OpenAI two months after it launched ads on ChatGPT, and how the AI company is stacking up against competitors Google's Gemini and Anthropic's Claude. Plus, he gives advice for developing a brand AI strategy as products develop, and reacts to a live test of how paid ads may influence organic chat results.

Dig deeper on the topics mentioned in this week's episode:

~The state of ChatGPT ads post-launch

~Why ChatGPT's Instant Checkout faced challenges

~Lessons from OpenAI sunsetting Sora

~Listen: AI search strategy 101

~Apply for Ad Age's Mid-Size Brand Leaders award

~Listen to the Marketer's Brief podcast

Avsnitt(196)

Agency hiring in the AI era: What grads need now, with Lindsay Rittenhouse

Agency hiring in the AI era: What grads need now, with Lindsay Rittenhouse

Senior Agency Reporter Lindsay Rittenhouse breaks down the complex entry-level job market, with examples of how agency leaders are rethinking junior work as AI automates tasks traditionally done by ea...

1 Maj 26min

What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd

What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd

Creativity Editor Tim Nudd breaks down trends and lessons from award-winning campaigns for Nike, The New York Times, ChatGPT, Anthropic and more. From comedy's comeback to experimental experiential an...

24 Apr 27min

Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez

Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez

Senior Engagement Editor Mark Fischer interviews Ad Age's communities and Substack strategy leaders Sabrina Sanchez and Parker Herren on how brands are turning consumers into brand builders. Learn how...

10 Apr 28min

'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett

'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett

Brain rot content has become a staple of virality on TikTok. But brands eager to jump into trending conversations should be wary of "Fruit Love Island" and similar AI-generated posts. Users will be fa...

3 Apr 22min

Identity marketing and how beverage brands are winning Gen Z, with Jon Springer

Identity marketing and how beverage brands are winning Gen Z, with Jon Springer

Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate ...

27 Mars 23min

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

As the industry gears up for a week of presentations from YouTube, Meta, TikTok, Tubi and more, Ad Age reporters break down the topics trending at this year's NewFronts, from AI and agentic tools to c...

20 Mars 24min

How to win the Ad Age A-List, with Judann Pollack

How to win the Ad Age A-List, with Judann Pollack

Executive Editor and editorial lead of the Ad Age A-List Judann (Judy) Pollack talks the value of industry awards, and tips for climbing Ad Age's annual list of top agencies. She describes what define...

13 Mars 25min

Populärt inom Politik & nyheter

aftonbladet-krim
rss-krimstad
p3-krim
svenska-fall
spar
aftonbladet-daily
flashback-forever
politiken
rss-sanning-konsekvens
rss-expressen-dok
motiv
rss-vad-fan-hande
rss-krimreportrarna
blenda-2
ett-rent-noje
grans
kungligt
rss-aftonbladet-krim
svd-ledarredaktionen
rss-frandfors-horna