Ep. 104 - Val and Tatiana Meti on Sacrifice, Hustle, and the Truth About Entrepreneurship

In this episode of the Finding Purpose Podcast, Adam sits down with husband-and-wife duo Val and Tatiana Meti, founders of Boost Bowls—a Connecticut-based smoothie and açaí brand built on consistency, hustle, and community.

What started as an unexpected opportunity quickly turned into a full-scale entrepreneurial journey. From opening two businesses at once with no clear roadmap to building a multi-location brand, Val and Tatiana share what it really takes to create something meaningful from the ground up.

Their story is rooted in resilience. As children of immigrants—Val arriving in the U.S. as a refugee from Kosovo and Tatiana immigrating from Brazil at a young age—they both grew up with a deep understanding of hard work, sacrifice, and the pursuit of a better life. Those early experiences shaped the mindset they carry into business today.

This conversation goes beyond entrepreneurship. It's about partnership, navigating marriage while building a business, embracing risk, and understanding that purpose isn't always something you plan—it's something you grow into.

What We Discuss

• Growing up as children of immigrants and how it shaped their work ethic
• Meeting after high school and building a 20+ year relationship
• The realities of running a business as a married couple
• How Boost Bowls started accidentally from a cycling studio concept
• Opening two businesses at once with no money and no blueprint
• The early grind—working multiple jobs while building the brand
• Sacrifice, loneliness, and the unseen side of entrepreneurship
• Why "failure" is really just a pivot toward something better
• The importance of roles, communication, and trust in partnership
• Balancing family life while scaling a business
• Creating systems, processes, and leadership within a growing company
• The truth about entrepreneurship vs. social media perception
• Building a brand centered around community, not just product
• The mindset behind Risk x Hustle and sharing real stories
• Whether purpose is found or built through action

About Val & Tatiana Meti

Val and Tatiana Meti are the founders of Boost Bowls, a fast-growing smoothie and açaí brand with multiple locations across Connecticut.

Val serves as the operational force behind the business, leading systems, team execution, and in-store experience, while Tatiana focuses on branding, marketing, and strategic growth.

Together, they've built a business rooted in clean ingredients, strong culture, and community-driven spaces—designed to be more than just a place to eat, but a place to connect.

In addition to Boost Bowls, they co-host the Risk x Hustle Podcast, where they share honest conversations around entrepreneurship, growth, and the realities of building something from the ground up.

Connect with Val & Tatiana

Val Meti
https://www.instagram.com/val.meti/

Tatiana Meti
https://www.instagram.com/tati_meti/

Boost Bowls
https://www.instagram.com/boostbowls/

Risk x Hustle Podcast
https://www.instagram.com/riskxhustle/

Production Partner

This episode was produced by Claudio and the team at Cayivisions.

If you're looking to launch a podcast, create high-impact content, or elevate your brand through storytelling:

https://www.cayivisions.com/

Connect with Adam

Website
https://www.adamvohra.com

Instagram (Adam)
https://www.instagram.com/adamvohra_/

Instagram (Finding Purpose Podcast)
https://www.instagram.com/findingpurposepod/

Adam works privately as a Recovery and Purpose Development Coach, helping individuals break old patterns, build resilience, and realign their lives with their true identity and purpose.