Episode 16 - Victoria Harrison of The Exposure Co

Episode 16 - Victoria Harrison of The Exposure Co

Yes, influencer marketing seems to be the buzzword du jour but the tactic is as old as the hills and thanks to social media is now bigger than ever. And Victoria Harrison, co-founder of influencer marketing agency The Exposure Co, is helping brands capture the eyeballs and hearts of social media audiences.

In this episode of Telltale, Victoria Harrison discusses why influencer marketing has come back in a big way thanks to some extremely talented content creators building highly engaged audiences, and opening them up to help brands drive positive and meaningful engagement that drive results across the whole marketing funnel.

Victoria talks about why brands need to start with strategy if they have any hope of getting a positive result out of their influencer marketing program, and how that boils down to objectives, audience and engaging the right influencer. We also delve into why companies that take the influencer marketing path need to trust the people they partner with to present and create content in the most most effective way so as to not damage their brand, their reputation or turn off their audience.

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Avsnitt(21)

Episode 21 - Nathan Harvey of Game Plan Asia

Episode 21 - Nathan Harvey of Game Plan Asia

Last week on Telltale, our guest Peta Ellis implored us to think globally and think far bigger about our businesses from the outset. Here's a reminder of what she said. "Are we working on something t...

13 Sep 201725min

Episode 20 - Peta Ellis of River City Labs

Episode 20 - Peta Ellis of River City Labs

In startup land, thinking big is the only option. Your idea, that thing you may be about to dedicate your time, money, life and love to, has to solve a big problem, reach a global market and dominate,...

5 Sep 201727min

Episode 19 - Edda Hamar of Undress Runways and Undress

Episode 19 - Edda Hamar of Undress Runways and Undress

Deciding to pivot your product can be a difficult decision but once you do, embracing the change can deliver on your business plans. It's something Edda Hamar knows well. On today’s episode of the Tel...

29 Aug 201721min

Episode 18 - PANEL: How brands should use influencer marketing (and how they shouldn't)

Episode 18 - PANEL: How brands should use influencer marketing (and how they shouldn't)

No matter where you look the term "influencer marketing" is being tossed about with (sometimes reckless) abandon. But it doesn't always mean what you think it means, or do what you think it should. Bu...

22 Aug 201725min

Episode 17 - Louisa Dahl of Interactive Minds

Episode 17 - Louisa Dahl of Interactive Minds

You are the sum of the people who surround you, or so the saying goes, and it's as true in your personal life as it is in your business life. And there's nothing quite like live events to create a spa...

15 Aug 201721min

Episode 15 - Ben Southall, Queensland's adventurer-in-residence

Episode 15 - Ben Southall, Queensland's adventurer-in-residence

For many of us, venturing out of our comfort zones can be nerve-racking, anxiety-inducing stuff. For Ben Southall it's just another day at the office.   In this week's episode of the Telltale podcast ...

1 Aug 201716min

Episode 14 - Mark Sowerby, Queensland Chief Entrepreneur

Episode 14 - Mark Sowerby, Queensland Chief Entrepreneur

"Having a 'no dickhead' policy is hard to do because they're not always that obvious," says Mark Sowerby, Queensland's Chief Entrepreneur. But having one builds culture, and that's what today's podcas...

25 Juli 201722min

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