Episode 18 - PANEL: How brands should use influencer marketing (and how they shouldn't)

Episode 18 - PANEL: How brands should use influencer marketing (and how they shouldn't)

No matter where you look the term "influencer marketing" is being tossed about with (sometimes reckless) abandon. But it doesn't always mean what you think it means, or do what you think it should. But if that's the case, were you using it correctly in the first place?

This week on the Telltale podcast we speak with three of Brisbane's brightest influencer marketing minds: Mackayla Paul, the founder of influencer marketing business Social Stylings; Victoria Harrison, Managing Director and Co-Founder of influencer marketing agency The Exposure Co; and Danielle Lewis, Chief Executive and Co-Founder of influencer platform Scrunch.

Our expert influencer marketing panel delves into what influencer marketing actually means for brands right now, and why the biggest audiences aren't always the best for brands wanting high engagement around their business objectives. We also take a look at the latest change to Instagram with its "Sponsored post" tag to be added to influencers' posts and whether it's something to be feared or embraced.

Music courtesy of bensound.com.

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Avsnitt(21)

Episode 21 - Nathan Harvey of Game Plan Asia

Episode 21 - Nathan Harvey of Game Plan Asia

Last week on Telltale, our guest Peta Ellis implored us to think globally and think far bigger about our businesses from the outset. Here's a reminder of what she said. "Are we working on something t...

13 Sep 201725min

Episode 20 - Peta Ellis of River City Labs

Episode 20 - Peta Ellis of River City Labs

In startup land, thinking big is the only option. Your idea, that thing you may be about to dedicate your time, money, life and love to, has to solve a big problem, reach a global market and dominate,...

5 Sep 201727min

Episode 19 - Edda Hamar of Undress Runways and Undress

Episode 19 - Edda Hamar of Undress Runways and Undress

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Episode 17 - Louisa Dahl of Interactive Minds

Episode 17 - Louisa Dahl of Interactive Minds

You are the sum of the people who surround you, or so the saying goes, and it's as true in your personal life as it is in your business life. And there's nothing quite like live events to create a spa...

15 Aug 201721min

Episode 16 - Victoria Harrison of The Exposure Co

Episode 16 - Victoria Harrison of The Exposure Co

Yes, influencer marketing seems to be the buzzword du jour but the tactic is as old as the hills and thanks to social media is now bigger than ever. And Victoria Harrison, co-founder of influencer mar...

9 Aug 201721min

Episode 15 - Ben Southall, Queensland's adventurer-in-residence

Episode 15 - Ben Southall, Queensland's adventurer-in-residence

For many of us, venturing out of our comfort zones can be nerve-racking, anxiety-inducing stuff. For Ben Southall it's just another day at the office.   In this week's episode of the Telltale podcast ...

1 Aug 201716min

Episode 14 - Mark Sowerby, Queensland Chief Entrepreneur

Episode 14 - Mark Sowerby, Queensland Chief Entrepreneur

"Having a 'no dickhead' policy is hard to do because they're not always that obvious," says Mark Sowerby, Queensland's Chief Entrepreneur. But having one builds culture, and that's what today's podcas...

25 Juli 201722min

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