CattleUSA Daily1 Sep 2025

146: Beef Promotion Abroad and at Home With Ryan Morehouse

In this episode, Lauren Moylan welcomes back Ryan Morehouse from the Cattlemen's Beef Board to discuss recent activities and future plans within the beef industry. They explore Ryan's experiences at the Little League World Series, the importance of international markets like South Korea for beef exports, and the upcoming Beef Promotion Operating Committee meeting. Ryan also shares insights on the nomination process for new board members and emphasizes the need for active participation in the beef industry.

Links

Beef Board Application - Beef is What's for Dinner - National Cattlemen's Beef Association

Watch on Youtube

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Takeaways

Ryan shares his experiences at the Little League World Series promoting beef.

Engaging with families and young folks is crucial for beef marketing.

South Korea is currently the top destination for U.S. beef exports.

Firsthand experiences in international markets are invaluable for producers.

The Beef Promotion Operating Committee plays a vital role in funding decisions.

Cutting funding from proposals is a challenging aspect of the committee's work.

New board members are needed to bring fresh ideas to the beef board.

Active participation in the beef industry is essential for producers.

Education about the beef checkoff is important for transparency.

The beef industry is dynamic and requires diverse voices on the board.

Chapters

00:00 Introduction and Summer Updates

04:29 Little League World Series Experience

07:26 Importance of Foreign Markets for Beef

10:33 Upcoming Trip to South Korea

13:12 Beef Promotion Operating Committee Meeting

16:20 Challenges in Funding Decisions

19:08 Opportunities on the Cattlemen's Beef Board

22:01 Qualities of a Great Beef Board Candidate

24:46 Final Thoughts and Conclusion

beef industry, cattlemen's beef board, beef checkoff, international markets, South Korea, beef promotion, agriculture, producer involvement, board nominations

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