149: The Cattle Health Breakthrough With a 20 to 1 ROI with Rodrigo Bicalho

In this episode, Lauren Moylan interviews Rodrigo Bicalho, the founder of Feraah, discussing the innovative product ferappease designed for the cattle industry. Rodrigo shares his background as a veterinarian and professor, the origins of his company, and the science behind their product, Ferappease. The conversation delves into the real-world results and ROI of using Ferappease in cattle management, highlighting its impact on animal welfare and productivity. Rodrigo also shares insights into future innovations and the importance of the cattle industry.

Links

Feraah - Ferappease

Watch on Youtube

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Takeaways

Rodrigo Bicalho has a PhD in epidemiology and was a professor at Cornell.

Ferappease was founded around a diagnostic technology developed at Cornell.

The product Ferappease is designed to reduce stress in cattle.

Ferappease can decrease cortisol levels by 50% to 75%.

The product has shown to improve weight gain and reduce mortality rates in cattle.

For every dollar spent on Ferappease, producers can expect a return of $20.

The company has seen significant growth, selling millions of doses annually.

Rodrigo emphasizes the importance of animal welfare in cattle management.

Future innovations include vaccines and immune modulators for cattle.

Rodrigo values the relationships built within the cattle community globally.

Chapters

00:00 Introduction to ferappease and Its Origins

08:19 The Science Behind Ferappease

14:49 Real-World Applications and ROI of Ferappease

28:12 Future Innovations and Industry Impact

ferappease, Rodrigo Bicalho, cattle industry, animal welfare, stress management, veterinary science, beef production, agricultural technology, animal health, ROI