Welcome to Don't Work Harder | Start Here 👀

Welcome to Don't Work Harder | Start Here 👀

Don't Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don't Work Harder is the show for business owners who are done playing small and know that just working harder isn't the answer.

Each week, you'll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

From founders who bootstrapped to millions, to entrepreneurs who lost it all and came back stronger, to business leaders who figured out how to scale without burning out - these are the conversations that actually shift how you think about building.

If you're ready to stop grinding and start strategising, if you want the real stories behind the wins (and the losses), and if you're curious about what the most successful business owners do differently - this is for you.

Subscribe now to our channel now to never miss an episode.

New conversations launching every Monday at 9:30am UK time!

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Don't Work Harder is brought to you by our Sponsors:

Mavericks Growth Club.

This is for you if you’re ready to scale and want access to epic in-person and online events with world-class entrepreneurs who can show you the way.

You’ll unlock powerful strategies on our exclusive Mavericks-only Strategy Days, where you get dedicated time to work on your business - plus access to weekly coaching calls.

Sign up here: https://www.atomic.site/mavericks

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Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy

Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.

https://atomic.site/sales-script/

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#DontWorkHarder #BusinessGrowth

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How They Built ATOMICON | The Full Growth Strategy

How They Built ATOMICON | The Full Growth Strategy

ATOMIC founders Andrew and Pete recently announced the biggest level up in ATOMICON’s history.In part 1 of these two special episodes of Don’t Work Harder, they revealed the story behind the move, and...

29 Juni 52min

Why ATOMICON is Moving to Manchester | The Full Story Behind ATOMIC's Biggest Announcement Yet

Why ATOMICON is Moving to Manchester | The Full Story Behind ATOMIC's Biggest Announcement Yet

After 7 years, one of Europe's BIGGEST sales and marketing conferences for small business owners is moving
Andrew and Pete built ATOMICON from an 85-person event into a staggering 1,500-PERSON confere...

22 Juni 45min

How He Generated 1 Billion Views | Full Content Strategy Revealed

How He Generated 1 Billion Views | Full Content Strategy Revealed

Sammie Ellard-King built a financial education brand from a personal debt journey and turned it into a media empire, generating 1 billion views in 2025.He cleared ÂŁ24,000 of debt in 18 months, taught ...

15 Juni 57min

From Freelancer to ÂŁ500K Agency Owner | His Full Strategy

From Freelancer to ÂŁ500K Agency Owner | His Full Strategy

This entrepreneur built a successful email copywriting agency from nothing, scaled it to half a million pounds in revenue, and is now targeting a MILLION by the end of this year.And
 he did it entirel...

10 Juni 55min

From Council Estate to ÂŁ100M Exit | How He Built a Business That Didn't Need Him

From Council Estate to ÂŁ100M Exit | How He Built a Business That Didn't Need Him

Andrew Hulbert started his business in his bedroom with no clients, no processes, and no team.Within 18 months he hit ÂŁ1.5M turnover. Within 10 years he had 500 staff, ÂŁ50M turnover, and at age 37 he ...

10 Juni 1h 13min

How This Founder Grew From 0 to ÂŁ13M Revenue... And Why She Had to Start Over

How This Founder Grew From 0 to ÂŁ13M Revenue... And Why She Had to Start Over

Ama Hill bootstrapped a wellness brand from ÂŁ100 to ÂŁ13 million in revenue in just over 4 years. Then she lost it all.She was 23, had just been fired from her recruitment job, and her hair was falling...

1 Juni 54min

He's Coached 10,000+ Founders | This One Thing Predicts Their Success

He's Coached 10,000+ Founders | This One Thing Predicts Their Success

This business coach has worked with so many founders that he can instantly tell which entrepreneurs and which ideas will be successful.Dwain Reid has impacted over 10,000 people through his work at Ki...

25 Maj 1h 6min

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