Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges and considerations for brands.

Creativity Editor Tim Nudd and Senior Marketing Reporter Jon Springer discuss trends that have emerged across World Cup creative, sports marketing trends on the rise versus on the outs and how recent fan disruptions from ticket prices to geopolitical disruption have impacted brand plans.

Plus, they reveal the first-ever Ad Age Insider World Cup Marketing Award winners, including the most unique work, best brand strategy and best World Cup campaign. Listen to discover which brands took home trophies.

Dig deeper on the topics mentioned in this week's episode:

~Everything brands need to know about World Cup marketing

~How brands are using access to break through World Cup clutter

~See Coca-Cola's unique AI activation

~See Air Transat's pricing-themed OOH campaign

~Watch Adidas' campaign starring Timothee Chalamet

~Inside Nike's star-studded World Cup spot

~See McDonald's World Cup collectors' cups

~These brands nailed World Cup work this year

~Enter Ad Age's 40 Under 40 by July 23

~Listen to Ad Age's Marketer's Brief podcast

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(213)

Weekly Report: Creators are betting on equity over paid partnerships

Weekly Report: Creators are betting on equity over paid partnerships

This week on Ad Age Insider's Weekly Report: creators like Alix Earle are increasingly chasing equity stakes instead of traditional brand deals, and what it reveals about creators becoming long-term b...

30 Juli 7min

Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin

Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin

The leaders of the 2026 Ad Age Small Agency Awards—Judy Pollack, Brian Bonilla and Ewan Larkin—break down what actually separated this year's winners from the pack. They dig into why small shops are d...

24 Juli 28min

Weekly Report: Taco Bell's trust test during cyclosporiasis crisis

Weekly Report: Taco Bell's trust test during cyclosporiasis crisis

This week on Ad Age Insider's Weekly Report: Taco Bell's Cyclospora outbreak and what it reveals about crisis communications, food safety, and brand trust. Plus, four Madwell alumni launch independent...

23 Juli 7min

Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads

Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads

This week on Ad Age Insider's Weekly Report: Starbucks leans into culture over explanation with its 'Pink Energy' platform, built around the fan-favorite Pink Drink. Gary Vaynerchuk takes a personal s...

16 Juli 6min

2026 ad budget check-in: where media money's moving, with Brandon Doerrer

2026 ad budget check-in: where media money's moving, with Brandon Doerrer

Ad Age Media Reporter Brandon Doerrer gives a midyear check-in on 2026 ad spend, and breaks down the insights behind the data. He gets into why budgets are holding steady despite the economic pressure...

10 Juli 25min

Weekly Report: How 2 indie shops beat larger rivals for a $550M account

Weekly Report: How 2 indie shops beat larger rivals for a $550M account

This week on Ad Age Insider's Weekly Report: how two indie agencies—Butler, Shine, Stern & Partners and Canvas Worldwide—beat holding company giants Stagwell and Publicis for California Lottery's $550...

9 Juli 6min

Weekly Report: Alex Cooper says ad agencies are the problem

Weekly Report: Alex Cooper says ad agencies are the problem

In Ad Age Insider's July 2 Weekly Report: inside Alex Cooper's pitch to brands at Cannes Lions; why Mr. Clean is going after beauty creators; how brands are combating conquesting on ChatGPT; how Q3 ad...

2 Juli 7min

Cannes Lions takeaways: Lessons for marketers to carry through 2026

Cannes Lions takeaways: Lessons for marketers to carry through 2026

On this week's episode of Ad Age Insider, host Parker Herren recaps the news, trends and takeaways that have emerged from the 2026 Cannes Lions International Festival of Creativity. Hear reactions and...

26 Juni 12min

Populärt inom Business & ekonomi

badfluence
framgangspodden
dynastin
varvet
svd-tech-brief
uppgang-och-fall
avanzapodden
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
tabberaset
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
rss-borslunch
borslunch-2
market-makers
montrosepodden
rss-veckans-trade
rss-dagen-med-di
rss-dominoeffekten