Episode 8: Building a ₹500 crore Beauty & Personal Care Brand! Ft. Malika Sadani, CEO, The Moms Co

Building one of India’s largest Beauty & Personal Care D2C Brand. 🚀 ⁣

Hosted the amazing Malika Datt Sadani, Co-Founder, The Moms Co, at the ACLR8 studio and discussed what it takes to build a large and loved consumer brand in India today! 🙌 🇮🇳⁣

Malika shared her insights on:

✅ Building a brand in competitive categories and creating a niche.

✅ How can founders do deep consumer research to identify their TG.⁣

✅ Thinking customer backward, understanding consumer needs and launching honest & clean products at good price points.

✅ Thinking about brand and marketing from a community first POV.

✅ How can founders be personal brand ambassadors for their brands.

We also talked about how challenging it is for new moms to start-up and the importance of building a network.💛 Malika shared insights on her angel investing journey, her favourite home grown brands from India and the sectors she is excited by in the consumer space for Bharat over the next few years. 🇮🇳🚀⁣

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Full episode out now!⁣

✅ YT⁣

✅ Spotify⁣

✅ IG⁣

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Content Timelines:⁣

• 00:00 - Pre-cap⁣
• 01:45 - What we will discuss today.⁣
• 02:53 - Malika's personal journey before starting up.
• ⁣08:03 - The inspiration behind starting the brand.⁣
• 11:55 - Initial product development and R&D.⁣
• 17:00 - Importance of defining your consumer well.⁣
• 20:20 - Small TG, big difference in their lives.⁣
• 23:00 - MOAT for founders starting D2C brands.⁣
• 29:10 - Making 10x better products!⁣
• 33:30 - How would Malika start The Moms Co today?⁣
• 45:08 - Exciting opportunities in the consumer space today.
• 51:50 - Challenges faced in starting up as a mom and a woman founder.
• 1:00:55 - Rapid Fire with Malika
• 1:10:30 - Future of WA commerce in the country Ft. @grod2c #PartnerTestimonial
• 1:11:37 - Ending remarks⁣

#brandsforbharat #themomsco #mohitsadani #malikasadani