Episode 9: Building India’s largest cleaning products brand. Ft. Simran Khara, Founder, Koparo Clean

What does ₹15 crore worth of free publicity do to the scale and trajectory of a D2C brand? 🚀⁣

Hosted the awesome @simrankhara2 at the ACLR8 Founder Academy podcast and talked about her vision of building India’s largest cleaning products company with a focus on sustainable and clean ingredients and honest claims. ❤️⁣

We talked about:⁣

• ✅ The home cleaning market in India and opportunities for young founders.⁣
• ✅ Simran’s 0-1 journey, her tool kit to scale D2C, how to listen to the customers and keep innovating on products.⁣
• ✅ Measuring repeats and marketing effectiveness especially as you scale across channels.⁣
• ✅ Being the personal brand ambassador of your brand to build trust and relatability.⁣

🙌 We discussed Koparo’s amazing Shark Tank episode, getting funding from Aman and Vineeta and the growth the brand saw after the episode. ⁣

🙌 Simran also shared her journey of being a solo woman founder and how it is important for founders to manage their personal and work life.⁣

Full episode out now! ⁣

Content Timelines:⁣

• 00:00 - Pre-cap⁣
• 01:10 - Intro⁣
• 02:00 - How much is a 15 min slot on Shark Tank worth for a startup?⁣
• 03:20 - What inspired Simran to start Koparo?⁣
• 06:30 - What worked for Koparo in the initial days?⁣
• 09:30 - Current size of India's cleaning products market⁣
• 13:30 - The Nirma Case Study⁣
• 15:00 - How is Koparo disrupting the bigger brands?⁣
• 19:00 - Quick commerce is a game changer channel for D2C brands⁣
• 20:45 - Koparo current scale of business and channel split⁣
• 29:30 - How can a brand list themselves on quick commerce marketplaces⁣
• 30:50 - Raising funding from Aman and Vineeta on Shark Tank⁣
• 45:52 - Secrets to scaling D2C⁣
• 1:07:38 - How to raise money for your business?⁣
• 1:14:40 - Challenges of running the business as a solo woman founder⁣
• 1:26:30 - Dealing with failure⁣
• 1:28:45 - Rapid Fire with Simran⁣
• 1:30:40 - Simran's association with ACLR8⁣
• 1:31:48 - Future of WA commerce in the country Ft. ‪ @grod2c #PartnerTestimonial ⁣
• 1:32:45 - Ending remarks⁣

#sharktankindia #koparoclean #amangupta #vineetasingh #brandsforbharat