Episode 10: How to build a D2C brand in 2024. Ft. Jatan Bawa, Co-Founder, Perfora

If your goal is to build India's largest consumer D2C brand then this is the episode for you. 🚀 In this episode, our guest, Jatan Bawa takes us through his journey of building Perfora. 🔥⁣

Perfora is one of the fastest growing D2C oral care brands in India doing revenues of 70 crore / year and disrupting a boring and traditional FMCG category like oral care. 💯⁣

In this Jatan breaks down:⁣

• ✅ How to find your ideal co-founder⁣
• ✅ How to identify the right categories to build in⁣
• ✅ How to crack product development ⁣
• ✅ How to sell on D2C, marketplaces, quick commerce and offline⁣
• ✅ What metrics to track across all platforms⁣
• ✅ Brand building and content creation playbook⁣
• ✅ How to raise money from some of India's best funds⁣
• ✅ How to apply to Shark Tank, get funding and leverage the platform for maximum growth⁣

Catch the full episode today and let us know if it's helpful in your journey of building a D2C brand. ❤️⁣

Content Timelines:⁣

• 00:00 - Pre-cap⁣
• 00:42 - Intro⁣
• 01:05 - India wins the WC⁣
• 05:00 - What inspired Jatan to start-up⁣
• 12:30 - Studying in DU and building confidence⁣
• 14:30 - Why Perfora, why oral care? How to do category research?⁣
• 20:30 - Finding his co-founder on Jagriti Yatra.⁣
• 24:15 - Validating category thesis⁣
• 30:15 - Numbers and current traction⁣
• 35:30 - Important metrics to track across platforms⁣
• 43:30 - Cracking quick commerce⁣
• 49:00 - Raising funding from Sauce.vc and other top consumer funds⁣
• 56:30 - Shark Tank: raising funding from Vineeta, Namita and Peyush⁣
• 1:04:00 - Content marketing playbook⁣
• 1:08:42 - Are the Sharks helpful? ⁣
• 1:11:20 - Building a community of founders who help and support⁣
• 1:15:00 - Ending remarks