How to Grow 70,000 Followers on LinkedIn | Beatrice Vladut | #chadtpodcast Ep. 40

If you're one of the one BILLION LinkdedIn users out there, you're likely doing it wrong.Chad interviews Beatrice, a LinkedIn ghostwriter serving B2B tech founders, about what founders miss when they ignore LinkedIn: visibility that leads to clients, opportunities, investment, and “being in the room.” They discuss why posting company updates like booth photos often fails, and why content should prioritize the audience with useful ideas and documented viewpoints. Beatrice shares her path from Romania to the UK to Barcelona, how she began freelancing in copywriting, and how viral posts led clients to ask her to write for them, including an M&A client whose non-salesy intro post generated two deals totaling $50,000. They unpack personal brand vs influencer, the importance of clear positioning and audience language, why podcasts and long-form build trust, how ghostwriting differs from generic copywriting, and Beatriz’s TRUST framework: Take position, Reach, Unmistakably you, Serve, Time.---Beatrice Vladut is a LinkedIn ghostwriter and event speaker. Beatrice's LinkedIn: https://www.linkedin.com/in/beatricevladut/

---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Meet Beatriz00:27 Why LinkedIn Matters01:47 Stop Posting Updates03:24 From Zero to Growth06:22 Founder Inbound Goals07:27 Beatriz Origin Story10:04 One Post Two Deals11:54 Algorithm Versus Audience16:58 Personal Brand Explained20:51 Influence Not Influencer22:30 Podcast Visibility Flywheel28:52 Onboarding New Founders30:15 Positioning That Lands34:26 Premium Ghostwriting Value36:43 Copywriter Versus Ghostwriter39:17 Standing Out In Noisy Markets43:16 Founder Title Inflation43:45 Vet Your Marketer46:43 Show Dont Tell Proof48:03 Influencer Attention Trap50:33 Play To Strengths53:02 Authority Shot Strategy57:35 Thought Leadership Over Photos59:44 Avoid AI Slop01:02:26 Storytelling Framework01:06:46 TRUST Brand Framework01:11:51 Signals And Reverse Engineering01:17:11 Time Commitment And Ghostwriting01:19:36 Where To Find Beatrice01:20:31 Final Thanks And Subscribe