Is AI Wrecking Your Business? | Britni Borrelli | #chadtpodcast Ep. 42

How do you parse the AI signal from the AI noise?Chad interviews Britni Borrelli about revenue growth and AI noise in the marketplace. They discuss being in an AI-rich but AI-confused era where companies claim an AI strategy that is really siloed tools or “custom ChatGPT,” creating paralysis; Brittany argues AI must sit on smart data and simplify work across departments. She shares practical uses like Gamma.app for faster content creation, Claude for structured thinking, and Whisper for transcription, while warning that AI can’t replace human judgment, relationships, or leadership. Britni outlines her background (a decade at Tableau pre/post Salesforce acquisition and five years at Yelp pre/post IPO), her people-first, operational approach, and hiring/enablement practices, and critiques Salesforce complexity while pointing to AI-native CRMs and tools like Aurasell.---Britni Borrelli is the VP of Global Sales Strategy for MitratechLauren's LinkedIn: https://www.linkedin.com/in/britniborrelli/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 RevOps 00:28 Pavilion Community Shoutout03:20 AI Rich But Confused05:20 RevOps Integrator Reality Check07:13 Favorite AI Tools Gamma Claude10:42 C Suite AI Misuse And Klarna15:14 Meet Brittany CRO Backstory20:12 People First Leadership24:35 AI For Admin And Data Hygiene27:33 Consolidation After Acquisitions31:52 Build Vs Buy In AI Era36:34 What A CRO Really Does39:44 AI Noise and Pricing41:58 Rethinking C-Suite Roles44:35 Connector Leadership Pivot49:22 Hiring and Team Balance52:04 Human Context vs AI56:54 Salesforce and CRM Future01:01:59 Layoffs and Consolidation01:09:08 Hiring in an AI Market01:15:22 Interviewing for Uplift01:19:36 Closing and Where to Connect