Interview with Vanessa Royle, Founder of Tilden

Interview with Vanessa Royle, Founder of Tilden

In today's episode of Mocktails with Marina, we sit down with Vanessa Royle, founder of Tilden, a brand that's changing the non-alcoholic cocktail game with one key philosophy: flavor comes first.

Vanessa shares her deeply personal journey of going alcohol-free during the early days of the pandemic and how that shift revealed a massive gap in the beverage space—especially for people who are pregnant, on medications like SSRIs, or simply craving something complex without the crash.

From launching Tilden as a class project during business school to crafting each bottle with culinary-grade ingredients like Lapsang Souchong, Sichuan pepper, and American oak, Vanessa breaks down what it takes to make a truly adult non-alc drink.

We talk about:

  • Why non-alcoholic doesn't mean non-decadent

  • Navigating the space as a sober consumer in a cocktail world

  • The behind-the-scenes process of flavor development, including sourcing, testing, and iteration

  • Tilden's mission to offer inclusivity without compromise

  • The rising consumer demand for adult NA drinks that don't rely on adaptogens

  • How Tilden is designing with bars, restaurants, and pregnant folks in mind

If you're tired of sugary mocktails, overwhelmed by buzzword-heavy bottles, or simply looking for a drink that delivers the entire cocktail experience minus the alcohol, this one's for you.

Tune in now and meet the team behind one of the most thoughtfully crafted, pregnancy-friendly, and flavor-forward NA brands on the market.

Get 20% off your first Tilden order at www.drinktilden.com
Follow Vanessa on Instagram: @drinktilden
Questions? Send us an email: hello@marinamars.com

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(114)

your employees are your community too

your employees are your community too

When owners in the kava and non-alc industry talk about community, they usually mean their regulars. In this episode of Mocktails with Marina, Marina turns the lens around to the community standing be...

10 Nov 11min

ownership! i wrote you a job description (follow this SOP to get your life back)

ownership! i wrote you a job description (follow this SOP to get your life back)

When you opened your business, someone asked about your menu, your location, and your budget. Nobody asked what your job would be. So in this episode of Mocktails with Marina, Marina wrote one for you...

2 Nov 12min

never spend dollars counting pennies

never spend dollars counting pennies

Marina once watched a business spend more than $100,000 in two years switching point of sale systems, all to save a few hundred dollars a month. In this episode of Mocktails with Marina, she breaks do...

26 Okt 12min

what a sober mama wishes your kava bar knew before thanksgiving

what a sober mama wishes your kava bar knew before thanksgiving

Marina sits on both sides of the counter. She's a consultant who has worked with more than a thousand beverage businesses since 2014, and between Thanksgiving and New Year's she's also your customer: ...

19 Okt 12min

being needed is the most expensive feeling

being needed is the most expensive feeling

When was the last time you went a full Saturday without checking your phone? In this episode of Mocktails with Marina, Marina takes kava bar, non-alc lounge, and booze-free bottle shop owners through ...

12 Okt 13min

i took a client call before my dad's wake: building a business for your worst day

i took a client call before my dad's wake: building a business for your worst day

After four months away, Marina is back. In the comeback episode of Mocktails with Marina, she shares why the show went quiet after episode 108 and what kept her family business running while she stepp...

5 Okt 11min

commitment: what it takes to really make it (professionals vs hobbyists)

commitment: what it takes to really make it (professionals vs hobbyists)

What separates the entrepreneurs who actually make it from the ones who almost do? In this episode of Mocktails with Marina, we're talking about commitment not the motivational poster version, but the...

29 Maj 22min

love, as a state: there are 2 types of business owners (which one are you?)

love, as a state: there are 2 types of business owners (which one are you?)

There are two types of non-alcoholic beverage business owners: those who build from love, and those who build from fear. In this episode of Mocktails with Marina, Marina breaks down exactly what each ...

15 Maj 15min

Populärt inom Business & ekonomi

framgangspodden
rss-hemlispodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
bathina-en-podcast
uppgang-och-fall
avanzapodden
rss-inga-dumma-fragor-om-pengar
badfluence
rss-dr-bjorklund
rss-hos-psykologen
fill-or-kill
lastbilspodden
rss-kort-lang-analyspodden-fran-di
24fragor
borsmorgon
dynastin
tabberaset