A 28-Year Old Brand Went 80% Digital & Are Crushing It... Here’s How!

Ever wondered how an established retail brand suddenly becomes 80% digital?

In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital.

We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of international expansion.

If you love brand transformations, big pivots, and real talk about how companies reinvent themselves after decades in business, this one’s for you.

Hit play. Let’s get into it.

Get in touch with Matt here: https://www.linkedin.com/in/matthew-burgess-2a65331b3/

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KEY TAKEAWAYS:

00:00 – How Shopify’s 50,000 Reviews Help You Win

03:53 – How to Tell Brand Stories That Sell

07:20 – How to Target and Convert a Broad Audience

10:30 – Shopify Promote: Covella’s 50% Off First Sample Strategy

12:10 – AI in Shopify: What’s Worth Using

15:34 – How to Build a One-Click Customer Experience

21:55 – Why Being Customer-Obsessed Actually Pays Off

28:55 – How to Build a Digital Business with Shopify

34:53 – Green People: The Hidden B2B Challenges

38:23 – Why People Leave an Agency

40:34 – How to Get Your Ad Copy Approved

44:54 – Green People: The Internationalisation Process

50:14 – How to Launch a Shopify Store the Right Way