Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners19 Dec 2025

From $500 Basement Startup to Global Retailers: Jenn Harper’s Journey with Cheekbone Beauty

This week on the show we are joined by Jean Harper!Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.🎙️ In this episode:- The story behind Cheekbone Beauty- Transitioning from corporate to founder- Scaling from basement startup to selling in major retail stores- Why B Corp certification matters (and how she did it)- The real challenges and wins of mission-driven growth- Advice for founders building with culture and impactIf you’re building on Shopify or building with purpose, this one’s for you!

Takeaways:

0:00 Introduction

1:41 How Cheekbone Beauty Started from a Dream

9:30 Why hitting rock bottom can be a good thing

11:09 How to communicate a personal story through a brand

15:02 How to choose winning products?

18:46 Being the face of the brand

23:17 The real challenges of mission driven growth

28:27 How to Hire the Right People

31:46 The important KPIs and Data to track35:19 Advice For Starting a Business Today

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