How Behavior Analysts Can Market Their Business Without Feeling Salesy

If the word "marketing" makes you cringe, you're not alone and you're also not doing it right yet. In this episode, Sarah breaks down why so many BCBAs freeze up the second it's time to talk about their offer, and why the discomfort isn't a sign to stop it's a sign you're doing something new. This is the conversation that reframes marketing from "salesy and gross" to the single most important skill standing between you and a fully booked business.

In this episode, Sarah chats about:

• Why "marketing" isn't inherently cringey and what's actually causing that ick feeling

• The real difference between vanity and visibility (confusing the two keeps good clinicians invisible)

• Why not marketing your offer is actually the selfish move, not the humble one

• How to turn vague, jargon heavy messaging into a clear offer people immediately say yes to

• The exact test to run on any caption, email, or sales page before you hit publish

• Why "I help BCBAs avoid burnout" isn't a real marketing message and what to say instead

If you're a BCBA or behavior analyst thinking about building a side hustle or growing your coaching business, this episode is your foundation. Before you touch a logo, a website, or an Instagram bio, you need this.

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