Weekly Report: How 2 indie shops beat larger rivals for a $550M account

Weekly Report: How 2 indie shops beat larger rivals for a $550M account

This week on Ad Age Insider's Weekly Report: how two indie agencies—Butler, Shine, Stern & Partners and Canvas Worldwide—beat holding company giants Stagwell and Publicis for California Lottery's $550 million account. Plus Meta's marketing shake-up as Chief Marketing Officer Alex Schultz moves into a new chief data officer role and Denise Moreno takes over amid Meta's AI race against Google, Microsoft, Amazon, OpenAI and Anthropic. And why brands are underestimating 50-plus consumers; how e.l.f. Beauty, L'Oréal and Tarte are winning at AI adoption; and Windhoek Beer's anti-AI ad campaign.

Dig deeper on the topics mentioned in this week's episode:

~BSSP and Canvas land California Lottery's $550 million account

~4 ways to reach older consumers

~Meta switches CMOs

~Why beauty brands are ahead of the curve with AI

~Man born with extra fingers stars in anti-AI campaign

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Avsnitt(209)

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2026 ad budget check-in: where media money's moving, with Brandon Doerrer

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Weekly Report: Alex Cooper says ad agencies are the problem

Weekly Report: Alex Cooper says ad agencies are the problem

In Ad Age Insider's July 2 Weekly Report: inside Alex Cooper's pitch to brands at Cannes Lions; why Mr. Clean is going after beauty creators; how brands are combating conquesting on ChatGPT; how Q3 ad...

2 Juli 7min

Cannes Lions takeaways: Lessons for marketers to carry through 2026

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On this week's episode of Ad Age Insider, host Parker Herren recaps the news, trends and takeaways that have emerged from the 2026 Cannes Lions International Festival of Creativity. Hear reactions and...

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Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin break down the key topics, trends and questions to watch at this year's Cannes Lions International Festival of Creativity. From how industry mergers incl...

19 Juni 26min

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove...

18 Juni 13min

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

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For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges ...

12 Juni 25min

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Senior Technology and AI editor Garett Sloane breaks down Publicis Groupe's acquisition of LiveRamp, including why it matters for brands and first steps for auditing your ad tech stack. He discusses t...

5 Juni 22min

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