Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads

Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads

This week on Ad Age Insider's Weekly Report: Starbucks leans into culture over explanation with its 'Pink Energy' platform, built around the fan-favorite Pink Drink. Gary Vaynerchuk takes a personal stake in affiliate marketing agency Paul Street. Forward deployed engineers are embedding directly in agencies for AI development. Bayer tests predictive AI targeting that outperforms standard demand-side platform benchmarks. And the 2026 Emmy nominees for Outstanding Commercial include Apple, Nike, Adidas, Coinbase and Levi's.

Host Parker Herren breaks down what each story means for marketers navigating AI adoption, affiliate marketing growth and culture-first branding. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters.

Dig deeper on the topics mentioned in this week's episode:

~Starbucks builds a summer platform around Pink Drink

~Gary Vaynerchuk on why he's investing in an affiliate marketing agency

~How brands get more from AI with forward-deployed engineers

~How Bayer's head of media is using AI-powered predictive targeting and navigating AI search

~Adidas, Apple, Coinbase, Levi's and Nike earn Emmy nominations for best ad

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(210)

2026 ad budget check-in: where media money's moving, with Brandon Doerrer

2026 ad budget check-in: where media money's moving, with Brandon Doerrer

Ad Age Media Reporter Brandon Doerrer gives a midyear check-in on 2026 ad spend, and breaks down the insights behind the data. He gets into why budgets are holding steady despite the economic pressure...

10 Juli 25min

Weekly Report: How 2 indie shops beat larger rivals for a $550M account

Weekly Report: How 2 indie shops beat larger rivals for a $550M account

This week on Ad Age Insider's Weekly Report: how two indie agencies—Butler, Shine, Stern & Partners and Canvas Worldwide—beat holding company giants Stagwell and Publicis for California Lottery's $550...

9 Juli 6min

Weekly Report: Alex Cooper says ad agencies are the problem

Weekly Report: Alex Cooper says ad agencies are the problem

In Ad Age Insider's July 2 Weekly Report: inside Alex Cooper's pitch to brands at Cannes Lions; why Mr. Clean is going after beauty creators; how brands are combating conquesting on ChatGPT; how Q3 ad...

2 Juli 7min

Cannes Lions takeaways: Lessons for marketers to carry through 2026

Cannes Lions takeaways: Lessons for marketers to carry through 2026

On this week's episode of Ad Age Insider, host Parker Herren recaps the news, trends and takeaways that have emerged from the 2026 Cannes Lions International Festival of Creativity. Hear reactions and...

26 Juni 12min

Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin break down the key topics, trends and questions to watch at this year's Cannes Lions International Festival of Creativity. From how industry mergers incl...

19 Juni 26min

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove...

18 Juni 13min

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges ...

12 Juni 25min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
dynastin
rss-borsens-finest
uppgang-och-fall
avanzapodden
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
fill-or-kill
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
bathina-en-podcast
borslunch-2
rss-veckans-trade
rss-dagen-med-di
rss-borslunch
rss-dominoeffekten
rss-dr-bjorklund
rss-hos-psykologen