Gianni sees stars and Ryder Cup earns Stripes

Gianni sees stars and Ryder Cup earns Stripes

This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.


THE NEWSROOM: Gianni ‘crosses a line’ with his ‘$20bn’ commercial subsidiary, Amazon shops for its longest rights deal, Coupang’s UCL swoop in Korea and Caf re-starts agency search.


INSIDE THE DEAL: Ben Cronin details the entry by payment services brand Stripe predicted by SportBusiness Sponsorship. Why now for Stripe and where next after golf and motorsport?


AOB: Analysing Glasgow’s ‘cheapest and best-ever Commonwealth Games’, Wafcon’s gaffe-prone broadcast claim and Team Lesotho’s tartan sleeves.


Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.


Co-hosts: Jonathan Rest, Martin Ross

Contributor: Ben Cronin

Editor: Lumi Lehmuskallio


Sources:


  1. Fifa sparks ire with World Cup private investor plan
  2. Amazon makes long-term NHL move in Canada
  3. Rogers calls time on CBC’s 75-year NHL run
  4. EXCLUSIVE: Stripe marketing push hits the Ryder Cup
  5. Sponsorship pipeline: 7 IPO-ready brands to watch in 2026
  6. EXCLUSIVE: Coupang nets UCL rights in Korea
  7. New Caf agency tender for quadrennial Afcons
  8. Ticket sales ‘on track’ for ‘on budget’ Glasgow 2026
  9. EXCLUSIVE: Stripe to move into sponsorship with Mercedes


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