Hyrox, high returns: Why Infront sold up

This week on The SportBusiness Podcast and following a frenetic few days of high-profile sales, would-be sales and Chapter 11 proceedings, Jonathan Rest and Martin Ross break down what it all means for the industry.

THE NEWSROOM: Infront’s sale of Hyrox – why now, what motivated the deal on both sides and what next? Plus, what anyone acquiring Castore would be buying and IMG tops LIV Golf’s list of unsecured service provider creditors.
INSIDE THE DEAL: Ben Cronin is back from IFA Berlin where Chinese consumer electronics powerhouses Haier and Hisense both announced Uefa sponsorship deals. Insight on why the deals were done and how UCL sponsorship sales are tracking for the new cycle.
AOB: FIS creates more inventory to sell, American success at US Open boosts ESPN and everything you ever wanted to know about the World Stone Skimming Championships.

Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube

Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Co-hosts: Jonathan Rest, Martin Ross

Contributor: Ben Cronin

Editor: Matt Storey

Sources:

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