Fitness + Technology15 Juni 2022

Integration Platforms And Why They Matter With Amie Boring, Mike Rucker, & Jarron Aizen

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators.

To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

19:13: "I think one of the burdens of the fitness industry is there is an aversion to variable cost."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:13: Bryan opens the show by introducing the panel.

5:29: Bryan asks the panel how they are using integration technology in their respective roles.

11:09: Bryan asks the panel how operators can piece together their data platforms as a single source.

14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders.

21:52: Amie shares her perspective on marketing services as a single source of truth on data.

23:26: The panel shares their additional views on integration platforms impacting the fitness industry.

26:15: The panel shares their observations on integration platform tools for the fitness space.

Bullet List of Resources:

https://www.24hourfitness.com

https://www.activewellness.com

https://hapana.com

https://www.middle.app

https://www.perkville.com

Guest Contact Information:

https://www.linkedin.com/in/amie-boring/

https://www.linkedin.com/in/michaelrucker/

https://twitter.com/performbetter

https://www.linkedin.com/in/jarronaizen/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(212)

Affirmation vs. Information: Rethinking Fitness Leadership With Chris Stevenson

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes back Chris Stevenson to the show. Chris is the Founder of The Empower Group, a consulting firm that helps health clubs, stu...

14 Juli 28min

AI, Longevity, & Business Solutions: LIVE From Beyond Activ Europe With Vincenzo Lardinelli

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke joins Vincenzo Lardinelli live from Beyond Activ Europe in Madrid. Vincenzo is the founder and CEO of FLITFIT, a live and on-demand ...

29 Juni 10min

The Business Of Fitness: Building What Lasts With Yves Preissler

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Yves Preissler to the show. Yves is the Founder and CEO of YP Business Consulting, a globally active, privately owned advis...

21 Juni 27min

A Respectful Disagreement on AI & Its Hype Cycle — LIVE from FIBO 2026 With Bryan O'Rourke, Pablo Viñaspre, & Marcin Obel

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his panel discussion from FIBO's Future Forum, "A Respectful Disagreement on AI & Its Hype Cycle." Moderated by Hans Muench, ...

12 Maj 48min

Reimagining In-Club Experiences Through Technology With Tracey Spain Estes

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Tracey Spain Estes, Senior Account Manager at LG Electronics. Tracey brings more than 20 years of experience in the h...

5 Maj 25min

Inside FIBO: The World's Largest Health, Fitness, & Wellness Exhibition With Florian Brauer

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Florian Brauer, Senior Global Brand Manager for FIBO—the world's largest exhibition platform for health, fitness, and...

7 Apr 19min

Cutting Through The AI Hype Cycle In Fitness With Chris Sullivan

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Chris Sullivan, recently CIO of Self Esteem Brands and now Lead Principal Advisor at Brillect. Together, they explore...

2 Apr 28min

Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth LIVE From HFA Show 2026

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke presents "Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth," a panel discussion recorded live at the HFA...

24 Mars 41min