The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’
The Daily25 Feb 2024

The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’

The closest thing to a bat signal for stoners is the blue lettering of the Cookies logo. When a new storefront comes to a strip mall or a downtown shopping district, fans flock to grand-opening parties, drawn by a love of the brand — one based on more than its reputation for selling extremely potent weed.

People often compare Cookies to the streetwear brand Supreme. That’s accurate in one very literal sense — they each sell a lot of hats — and in other, more subjective ones. They share a penchant for collaboration-based marketing; their appeal to mainstream audiences is tied up with their implied connections to illicit subcultures; and they’ve each been expanding rapidly in recent years.

All of it is inextricable from Berner, the stage name of Gilbert Milam, 40, Cookies’ co-founder and chief executive, who spent two decades as a rapper with a sideline as a dealer — or as a dealer with a sideline as a rapper. With the company’s success, he is estimated to be one of the wealthiest rappers in the world, without having ever released a hit record.

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Wednesday, Feb. 15, 2017

Wednesday, Feb. 15, 2017

From fateful call to resignation, the 47-day fall of President Trump’s national security adviser, Michael T. Flynn. We tell the whole story. Guest: Matthew Rosenberg, a national security reporter for The New York Times who has known Mr. Flynn for years. For more information on today’s episode, visit http://nyti.ms/2l7w8ls. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

15 Feb 201717min

Tuesday, Feb. 14, 2017

Tuesday, Feb. 14, 2017

America and the Middle East in the Trump administration: deep, personal ties and an emerging plan for peace. Guests: Jodi Kantor, a reporter for The New York Times; Amanda Taub and Max Fisher, who write The Times’ Interpreter column. For more information on today’s episode, visit http://nyti.ms/2kFDqvC. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

14 Feb 201720min

Monday, Feb. 13, 2017

Monday, Feb. 13, 2017

Where did Stephen Miller come from, and how will his views on immigration influence the presidency? Also, farmers torn between support for President Trump and fear that he might deport their employees. Guests: Glenn Thrush, White House correspondent for The New York Times; Caitlin Dickerson, a reporter for The Times; and Jeff Marchini, a radicchio farmer in California. For more information on today’s episode, visit http://nyti.ms/2kiWbsF. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

13 Feb 201720min

Friday, Feb. 10, 2017

Friday, Feb. 10, 2017

Is President Trump’s travel ban headed to the Supreme Court? Did the boy in the photograph make it to America? Plus: your stories about living through history. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

10 Feb 201720min

Thursday, Feb. 9. 2017

Thursday, Feb. 9. 2017

Is Senator Warren actually a danger to the Democratic party? And what does Trump’s election mean for the markets? We discuss. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

9 Feb 201718min

Wednesday, Feb. 8, 2017

Wednesday, Feb. 8, 2017

The travel ban litigation, live-streamed. And why the 60-year-old words of the novelist James Baldwin captured in the film “I Am Not Your Negro” are so resonant right now. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

8 Feb 201720min

Tuesday, Feb. 7, 2017

Tuesday, Feb. 7, 2017

Why the nomination of Betsy DeVos for secretary of education is President Trump’s most controversial appointment in an already controversial cabinet. Plus: the meaning of four hardback chairs in the Oval Office. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

7 Feb 201719min

Monday, Feb. 6, 2017

Monday, Feb. 6, 2017

What single figure connects the 2008 financial crisis, the creation of the 2010 Dodd-Frank Act, the Tea Party movement, Donald J. Trump’s election and, now, the potential dismantling of the biggest safeguard against America’s economic ruin? His name is Gary D. Cohn. Also, a Times investigation goes inside the world of the Islamic State and finds that terrorists no longer have to cross borders to carry out their attacks. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

6 Feb 201719min

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