The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’
The Daily25 Feb 2024

The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’

The closest thing to a bat signal for stoners is the blue lettering of the Cookies logo. When a new storefront comes to a strip mall or a downtown shopping district, fans flock to grand-opening parties, drawn by a love of the brand — one based on more than its reputation for selling extremely potent weed.

People often compare Cookies to the streetwear brand Supreme. That’s accurate in one very literal sense — they each sell a lot of hats — and in other, more subjective ones. They share a penchant for collaboration-based marketing; their appeal to mainstream audiences is tied up with their implied connections to illicit subcultures; and they’ve each been expanding rapidly in recent years.

All of it is inextricable from Berner, the stage name of Gilbert Milam, 40, Cookies’ co-founder and chief executive, who spent two decades as a rapper with a sideline as a dealer — or as a dealer with a sideline as a rapper. With the company’s success, he is estimated to be one of the wealthiest rappers in the world, without having ever released a hit record.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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Thursday, Feb. 2, 2017

Thursday, Feb. 2, 2017

Who is influencing our new president’s views of Islam and radical Islamic terrorism? Are we seeing the beginning of a Tea Party for the Left? And why are its leaders looking to Republicans for inspiration? More on that — plus Beyoncé — on today’s show. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

2 Feb 201722min

Wednesday, Feb. 1, 2017

Wednesday, Feb. 1, 2017

In a ceremony made for prime-time television, President Trump announced his Supreme Court nominee: Neil M. Gorsuch, a conservative judge with a sterling résumé. We spent the night at The New York Times talking with some of our most insightful colleagues about what the nomination means. We also get on the phone with the chief executive of Hobby Lobby, a company at the center of one of Judge Gorsuch’s most important cases. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

1 Feb 201719min

Coming Soon: “The Daily”

Coming Soon: “The Daily”

This is how the news should sound. Fifteen minutes a day. Five days a week. Hosted by Michael Barbaro. Powered by New York Times journalism. Starting Feb. 1. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

17 Jan 20173min

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