055 Dr. Greg Rose: Fitness Technology, Golf, & Fighting Obesity

On episode 055, get ready for a compelling and insightful conversation live from Titleist Performance Institute in San Diego, CA with its Co-Founder Dr. Greg Rose, a pioneer in 3-dimensional biomechanics, strength and conditioning, and expert in fitness technology.

In this podcast we're taking a deep dive into the success of TPI and it's impact on the fitness industry as a whole. If you are a fitness pro or operator that has been curious about using technology, apps, and movement screens to deliver better results to your clients and revenue to the club, you're going to enjoy this thought-provoking show.

Through the past 17 years, Greg has helped thousands of golfers of all skill levels reach peak athletic performance. His cutting edge yet research-based form of functional training combined with golf-specific motor learning drills have made Greg one of golf's top strength and conditioning professionals.

Greg has also been an integral component in the creation of the "Jugamos Todos" program developed by TPI Sports, working in conjunction with the Mexican Ministries of Health and Education, along with the support of the Mexican Football Federation by launching this Physical Education Program deployed across the country's elementary schools to create a sports movement based program, as one of the foundations for thier official FEMEXFUT app-based Youth Pathway.

What new technology can fitness pros and operators begin to harness that support low-cost movement screening, help fight childhood obesity, and deliver more ROI to clubs?

The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Dr. Greg Rose.

About Dr. Greg Rose

Greg is a board certified Doctor of Chiropractic and holds an engineering degree from the University of Maryland. Greg specializes in assessing and treating golfers, 3-dimensional biomechanics, strength and conditioning, manual therapy, rehabilitation, nutritional supplementation and therapeutic exercises. Combining an engineering background with an expertise on the human body, Greg helped pioneer the field of analyzing 3-dimensional motion capture models of the golf swing. That research has helped golf professionals all over the world gain a better understanding of how the body works during the golf swing.

Through the past 17 years, Greg has helped thousands of golfers of all skill levels reach peak athletic performance. His cutting edge yet research-based form of functional training combined with golf-specific motor learning drills have made Greg one of golf's top strength and conditioning professionals.

Greg also helped develop the Selective Functional Movement Assessment (SFMA), a revolutionary movement assessment that helps identify altered motor control and guides medical practitioners on how to treat patients more efficiently. Greg frequently appears on the Golf Channel. The TPI certification seminar series has made Greg one of the most requested speakers in golf health and fitness. He has lectured in over 21 countries and has been featured in many golf and news publications.

Listen To Episode 055 As Greg Uncovers

• How an early engineering job working on a golf course led him to be one of the first (if not the 1st) specicliazed golf chiropractors in the United States
• What impact Titleist Performance Institute is creating in the fitness, golf, and technology worlds
• How Greg became an early pioneer in 3D Motion Capture technology
• Understanding the major comments and types of 3D Motion Capture:
  • Video
  • Infrared
  • Electromagnetic
  • Inertial sensors
• The power of performing a physical screening under 3D motion capture for athletes and fitness clients
• Why the use of force and pressure tools in motion capture is so beneficial to the coach
• Why Greg believes that nutrition is more powerful than working out
• Understanding the layers of longterm behavior change: the "elephant" in the room
• How sugar is as addicting to the brain as heroin for both adults and children
• Why TPI will be creating a Health & Fitness Certification for the USPTA in 2018
• How TPI is creating positive health impact in Mexico to combat child obesity
• Greg's 3 pillars of success in the fitness industry:
  • Be the best at what you do
  • Get results
  • Create your community
• Why Greg has learned that when it comes to clients having longterm success, look at movement patterns first
• Uncovering the 1-1 vs. group training paradigm: Why people work harder in groups and stay longer
• Actionable takeaways for facilities looking to begin implementing new technologies for fitness staff
• 2018 trends and developments around the industry and globally

Top 3 Takeaways From The Show

• When we understand the next level of results-driven fitness technology, diagnostics are everything. Greg shared in our podcast that screening with the right technology first and programming second will create optimal results and the help to support the best movement patterns. There any many technology apps, devices, and ways to screen an athlete in both golf and general fitness out there, and exercise prescription and periodization should only come after effectively screening the athlete or the client.
• Greg believes that over the next several years we will see a unique way to tailor exercise programs to the client through a kiosk that screens for movement in our big box clubs. With the exponential growth of fitness technology, the screening capability and quality assessment tools will become even less expensive and ubiquitous in the industry which will lead to an increase in personal training packages and member engagement.
• With youth obesity of an all time high, Greg sees technology as one of the causes of the problem and also simultaneously the solution. The specialized app created to help Mexico youth is just a first step on the path to using technology as a powerful tool to move the needle back to health. We are becoming more clear everyday about the fact that in the age of a technology revolution, its really hard to get kids to move, so if we want to win the battle against childhood obesity, we must use smart technology to do so.

Power Quotes From Dr. Greg Rose

"You must realize that when it comes to behavior change pshycology and losing weight, there are two parts of you: the rational and the emotional. Your logical brain understands that you need to lose weight, but your emotional being must also be convinced." - Dr. Greg Rose on the Fitness + Technology Podcast

"I think that most wearables are stuck in logic." - Dr. Greg Rose on the Fitness + Technology Podcast

"In the age of technology revolution, its really hard to get kids to move, so if we want to win the battle against childhood obesity, we must use smart technology to do so." - Dr. Greg Rose on the Fitness + Technology Podcast

Resources Mentioned From Dr. Greg

• TPI on facebook
• TPI on Twitter
• TPI on Instagram
• TPI on YouTube
• TPI on the web
• Dr. Greg Rose - My TPI
• Dr. Greg Rose on LinkedIn
• 3D Motion Capture Methods
• FTP #049 Michael Wood: Fitness Devices, Data, & Ecosystems
• NASM BCS Course
• Gamification
• Pokemon GO
• HRV: The Mother of All Biomarkers
• MIT Sports Conference
• eSports
• Mexican Football Federation Youth Pathway App
• FMS: Functional Movement Systems
• FIFA Malaria Campaign
• Mexico Youth Soccer

Thanks To Our Outstanding Sponsors

• Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com
• The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today
• Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

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