Building a Marketing Team for Growth with Ferdinand Goetzen

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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How to build a marketing team for growth, the non-sleazy way?

Today we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen.

He's a speaker, blogger, and the Head of Growth at Recruitee, a SaaS company for recruitment software.

I invited Ferdinand to the show to chat about how to build a phenomenal marketing team. He joined us to discuss the role of growth in marketing teams and where you can go to find the ideal people for the position.

Topics covered:

• Why most well-known growth hacks won't work for your business
• What the biggest sin in marketing is today and how to avoid this mistake
• The easiest method to use for providing more value to your customer
• What first step to take when building your marketing team
• Why you must hire a good storyteller (and why humans will always love stories)
• The surprising reason you should interview potential content marketers on the phone
• Who your second hire should be on your marketing team
• Why we shouldn't focus on marketing data and analytics from the start
• How to align a team with specialized skillsets together
• The real explanation for why growth hacking has a bad reputation

Resources mentioned:

• Recruitee
• Growth Tribe Academy
• Tech Crunch
• Trello
• Asana
• Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably by Michael Hauge
• Brian Balfour
• Andrew Chen
• Zest.io
• Momentum
• Lean Analytics by Alistair Croll
• Purple Cow by Seth Godin
• Episode 31:Yam Regev on Everyone Hates Marketers
• Episode 39: Nichole Elizabeth DeMeré on Everyone Hates Marketers
• Blog.FerdinandGoetzen.com
• LinkedIn: Ferdinand Goetzen
• Marketing vs. Communications: The Surprising Difference
• Hard to be Noticed? Simplify Your Marketing to Win Customers

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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