How to Find the Right Growth Channels & Generate Long-term Revenue

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way?

My guest today will tell you how to identify the right channels to generate long-term revenue.

This week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment.

In this episode, you’ll learn how to audit a marketing channel, craft buyer personas beyond traditional demographics, and generate creative growth ideas.

Topics covered:

• How networking and "give-first" mentality has helped Guillaume's career
• Why the wrong incentive can force marketers to fall into shady marketing tactics
• Evaluating the quality and quantity of your sales prospect
• How Guillaume go about auditing marketing channels
• Why you can't use the same marketing channels repeatedly
• How to build a potential buyer profile beyond traditional demographic information
• How Guillaume find creative ideas for growth campaigns
• What Guillaume thinks marketers should learn in the next 5, 10, and 50 years

Resources mentioned:

• Drift
• Segment
• Mention
• G2
• MonkeyLearn
• NUMA
• Clearbit
• MadKudu
• Intercom
• Customer Acquisition Cost (CAC)
• Datanyze
• Sendoso
• Gorgias
• Influence by Robert Cialdini
• Pre-Suasion by Robert Cialdini
• Freakonomics
• Predictably Irrational by Dan Ariely
• The Choice Factory by Richard Shotton
• Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
• Guillaume’s LinkedIn
• How to Compete With Big Brands Even With Very Few Resources

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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