[REPLAY] How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast11 Aug 2020

[REPLAY] How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Is keyword research still relevant to SEO? Do backlinks matter anymore?

Find out the answer in today's episode.

My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now.

Topics covered:

  • Why keyword research is still important for SEO campaigns
  • The major disadvantage of using free tools for keyword research
  • What “seed keywords” are and how to find them for your niche
  • Why Google ranks nearly identical pages for multiple relevant queries
  • The absolute best thing you can do during the keyword research phase
  • When the keyword difficulty metric won’t help you rank #1 in Google
  • Why unique linking websites add more value than the volume linking pages
  • The truth about building backlinks in an ethical and nonaggressive manner

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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