#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(09:16) - Understand the LTV of newsletter subscribers
(12:40) - Intent of education, not acquisition
(16:10) - Build up brand equity
(19:00) - Give people brand FOMO
(24:46) - Don’t trade brand equity for acquisition
(29:19) - Lean into product-led growth
(33:23) - Put in time, quality, and consistency
(36:07) - Get the credit for connecting people
(39:52) - Don’t incentivize referrals, make them premium
(46:32) - Segment your waiting list

Transcripts & Show Notes

Watch the Video – https://youtu.be/9mYrIF6xm10

Avsnitt(291)

#123 - Member Story: Being a role model for my family and the next generation (Gabe Mendoza & Ben Grynol)

#123 - Member Story: Being a role model for my family and the next generation (Gabe Mendoza & Ben Grynol)

Levels Head of Growth, Ben Grynol, follows up with CrossFit trainer, creator of the Mendoza Program and one of our earliest Levels members, Gabe Mendoza. They dive into how Gabe has been focused on op...

19 Maj 202237min

#122 - Fight burnout to live a balanced life | Michael ‘Miz’ Mizrahi & Ben Grynol

#122 - Fight burnout to live a balanced life | Michael ‘Miz’ Mizrahi & Ben Grynol

Burnout looks different for everyone. It can be a universal experience in a startup environment because it’s easy to let your work become your full identity. Levels Head of Operations Michael ‘Miz’ Mi...

16 Maj 202250min

#121 - Why Levels chose a membership model: Answering community questions | Maz Brumand & Chris Jones

#121 - Why Levels chose a membership model: Answering community questions | Maz Brumand & Chris Jones

Learn why Levels chose a membership model and why we feel it’s important to the future of our members in this conversation between Maz Brumand and Chris Jones. Look for multiple new shows per week on ...

13 Maj 202251min

#120 - Ask Me Anything with Dr. Casey Means (Oatmeal | Protein Pancakes | Macadamia Milk vs. Pecan Milk?)

#120 - Ask Me Anything with Dr. Casey Means (Oatmeal | Protein Pancakes | Macadamia Milk vs. Pecan Milk?)

Macadamia Milk vs. Pecan Milk? What are the best foods for gaining weight while keeping blood sugar stable? Why am I getting a big spike with Protein Pancakes? What's a healthier carb than oatmeal?  ...

12 Maj 202211min

#119 - Member Story: How chef Paul Canales' journey with CGMs changed the way he thinks about food (Paul Canales & Ben Grynol)

#119 - Member Story: How chef Paul Canales' journey with CGMs changed the way he thinks about food (Paul Canales & Ben Grynol)

Levels Head of Growth, Ben Grynol, chatted with Paul Canales, Head Chef of Duende Restaurant in Oakland, California. They dived into Paul's journey with metabolic health and how his introduction to Le...

11 Maj 202254min

#118 - Ask Me Anything with Dr. Casey Means (Chicken Soup | Sushi | Matcha? Why are all these causing a glucose spike?)

#118 - Ask Me Anything with Dr. Casey Means (Chicken Soup | Sushi | Matcha? Why are all these causing a glucose spike?)

Why is matcha causing a glucose spike? What about chicken soup or sushi? How do we take cinnamon and vinegar? My exercise is causing a spike, is this good?  Sign Up to Get Your Free Ultimate Guide to...

10 Maj 202212min

#117 - Making a multimedia machine (Tony Milio & Ben Grynol)

#117 - Making a multimedia machine (Tony Milio & Ben Grynol)

Levels Head of Growth, Ben Grynol, chatted with our Multimedia Producer, Tony Milio, about his previous experience in the world of film and video production, his journey to Levels and how he's scaling...

9 Maj 202235min

#116 - Uric acid: A KEY cause of weight gain, diabetes, heart disease, and dementia (and simple steps to lower it) (Dr. David Perlmutter & Dr. Casey Means)

#116 - Uric acid: A KEY cause of weight gain, diabetes, heart disease, and dementia (and simple steps to lower it) (Dr. David Perlmutter & Dr. Casey Means)

Levels Chief Medical Officer, Dr. Casey Means, chatted with our advisor, Dr. David Perlmutter on the discovery of how the elevation of uric acid in the body is a causative mechanism in the development...

6 Maj 20221h 19min

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