#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(09:16) - Understand the LTV of newsletter subscribers
(12:40) - Intent of education, not acquisition
(16:10) - Build up brand equity
(19:00) - Give people brand FOMO
(24:46) - Don’t trade brand equity for acquisition
(29:19) - Lean into product-led growth
(33:23) - Put in time, quality, and consistency
(36:07) - Get the credit for connecting people
(39:52) - Don’t incentivize referrals, make them premium
(46:32) - Segment your waiting list

Transcripts & Show Notes

Watch the Video – https://youtu.be/9mYrIF6xm10

Avsnitt(291)

#115 - Productivity chat: How to navigate distractions & context switching | Sam Corcos, Michael Mizrahi, & Ben Grynol

#115 - Productivity chat: How to navigate distractions & context switching | Sam Corcos, Michael Mizrahi, & Ben Grynol

Multitasking is not a productive way to spend a workday. At Levels, we work hard to protect everyone’s time so they can accomplish their goals. Listen as Ben Grynol chats with Sam Corcos and Michael ‘...

5 Maj 202254min

#114 - Why is metabolic health fundamental to every aspect of women's health? (Dr. Kimon Angelides & Dr. Lauren Kelley-Chew)

#114 - Why is metabolic health fundamental to every aspect of women's health? (Dr. Kimon Angelides & Dr. Lauren Kelley-Chew)

Levels Head of Clinical Product, Dr. Lauren Kelley-Chew, chatted with Executive Chairman and CEO of FemTech Health, Dr. Kimon Angelides. They dived into how FemTech is committed to helping women at di...

4 Maj 202250min

#113 - Eat or Pass with Dr. Casey Means (Seeds & Nuts, Wild vs. Farmed Salmon, Dirty 12 vs. Clean 15)

#113 - Eat or Pass with Dr. Casey Means (Seeds & Nuts, Wild vs. Farmed Salmon, Dirty 12 vs. Clean 15)

Levels Head of Growth, Ben Grynol, and Chief Medical Officer, Dr. Casey Means, discuss if certain foods are an "Eat or Pass." They cover seeds and nuts, wild salmon vs. farmed salmon as well as the Di...

3 Maj 202213min

#112 - Agility & velocity when it comes to product development (Dan Summers & Ben Grynol)

#112 - Agility & velocity when it comes to product development (Dan Summers & Ben Grynol)

Levels Head of Growth, Ben Grynol, chatted with one of our newest Levels team members, Dan Summers, to hear about Dan's previous experience as an aerospace engineer at SpaceX, what brought him to Leve...

2 Maj 202242min

#111 - Adaptation: Why we need true connection to heal from stress and trauma | Dr. Molly Maloof & Dr. Casey Means

#111 - Adaptation: Why we need true connection to heal from stress and trauma | Dr. Molly Maloof & Dr. Casey Means

Obesity and chronic disease are fallouts from the lack of real human connection. Underneath biomarkers like glucose and physical aspects like mitochondrial dysfunctions are the root causes of disease:...

29 Apr 20221h 55min

#110 - Member Story: An open letter to Levels from someone living with type 1 diabetes (Chris Truglio, Jesse Lavine, and Josh Clemente)

#110 - Member Story: An open letter to Levels from someone living with type 1 diabetes (Chris Truglio, Jesse Lavine, and Josh Clemente)

Levels Founder and President, Josh Clemente, chatted with our Operations Specialist, Jesse Lavine, and friend of Levels, Chris Truglio, about their experiences and challenges living with Type 1 Diabet...

28 Apr 20221h 10min

#109 - How an app's design can inspire behavior change & (good or bad) habits (Brett Redinger & Ben Grynol)

#109 - How an app's design can inspire behavior change & (good or bad) habits (Brett Redinger & Ben Grynol)

Levels Head of Growth, Ben Grynol, chatted with our Principal Designer, Brett Redinger, about the topics of behavior change, habit formation and how it all relates to an app's entire design. Sign Up ...

26 Apr 202245min

#108 - Where philanthropy & wellness meet to create a movement | Esther Dyson & Dr. Lauren Kelley-Chew

#108 - Where philanthropy & wellness meet to create a movement | Esther Dyson & Dr. Lauren Kelley-Chew

To create a movement with philanthropy, you need to find voices and advocates to be successful. We explore the cross-section of where philanthropy, health, and wellness meet with philanthropist Esther...

25 Apr 202254min

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