Charlotte Cruze: Co-Founder of Alice Mushrooms
Second Life12 Feb 2024

Charlotte Cruze: Co-Founder of Alice Mushrooms

If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.

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Kelly Oxford: New York Times Best-Selling Author

Kelly Oxford: New York Times Best-Selling Author

It's hard to sum up Kelly Oxford's career without resorting to a list. She's a New York Times best-selling author, screenwriter, sexual assault activist, social media sensation, and mom of three. Oxford wasn't always career-focused, though. In episode five of our podcast, Second Life, she explains what it was like to go from stay-at-home mom to social media star and breadwinner in a matter of tweets. Originally broadcast on March 19, 2018.

7 Okt 201939min

Emily Henderson: Home Style Expert and Design Guru

Emily Henderson: Home Style Expert and Design Guru

Emily Henderson is proof that when you're passionate about something, you can turn it into a thriving career—no matter what you studied in college or where you started out. “I learned on the job and I think it’s a very good way to start and build your career," she tells Hillary Kerr. Find out how Henderson went from being a prop stylist to running a design blog and getting her own show on HGTV without any traditional design or business education. Originally broadcast on August 27, 2018.

30 Sep 201956min

Mandy Moore: Actress and Singer-Songwriter

Mandy Moore: Actress and Singer-Songwriter

There are two ways to tell Mandy Moore’s career story. While we’re familiar with the highlight reel—Moore was a breakout singer at just 15 and is a Golden Globe nominee—the real story is far more complex. In this episode of Second Life, Moore opens up about self-doubt and setbacks and how they helped shape the woman and actor she is today. Originally broadcast on May 21, 2018.

23 Sep 201949min

Ty Haney: Outdoor Voices Founder and CEO

Ty Haney: Outdoor Voices Founder and CEO

Tyler Haney knows activewear. She was raised in Boulder, Colorado—a town known for its outdoor activities—and grew up running track and field. With a few courses in business and design under her belt paired with the desire to create a sporty uniform for recreational activity, Haney eventually became the CEO and founder of her own brand, Outdoor Voices. However, her journey was filled with challenges and missteps that she looks back on as lessons learned. Originally broadcast on November 26th, 2018.

16 Sep 201943min

Christina Tosi: Milk Bar Founder and CEO

Christina Tosi: Milk Bar Founder and CEO

Before Christina Tosi started Milk Bar—the trendy bakery known for its covetable, playful desserts—she was studying math and Italian in college with dreams of becoming a mathematician, a UN translator, or a perhaps a truck driver (yes, really). "I like to be uncomfortable," the entrepreneur tells Hillary Kerr on this episode of Second Life. Drawn to restaurant life with a passion for baking, Tosi moved on from her mathematical endeavors to pursue cooking at culinary school and (with a lot of hard work) went on to found her very own wildly successful bakery. Here's how she made it happen. Originally broadcast on November 19, 2018.

9 Sep 201951min

Eva Chen: Instagram's Director of Fashion Partnerships

Eva Chen: Instagram's Director of Fashion Partnerships

Eva Chen's résumé reads like the front row of a well-stocked magazine stand. She's held jobs at publications like Harper's Bazaar, Elle, Teen Vogue, and Lucky (where she was editor in chief, no less). Although landing a job as editor in chief of a major publication sounds like the peak of one's career, Chen was just getting started. Now, she's catapulted to director of fashion partnerships for Instagram, has written her first book (a children's story called Juno Valentine and the Magical Shoes), and is trying her hand at design with the launch of a capsule collection with Janie and Jack in conjunction with her book. Originally broadcast on November 5, 2018.

2 Sep 201943min

Lauren Conrad: Entrepreneur and The Little Market Co-Founder

Lauren Conrad: Entrepreneur and The Little Market Co-Founder

Lauren Conrad ended up on one of the world's first major reality TV shows at the tender age of 17. Since then, she's grown into the cunning, experienced entrepreneur you know today. According to her, she wouldn't be where she is now—a New York Times best-selling author eight times over, designer of her own fashion line LC Lauren Conrad for Kohl's, and philanthropist behind the non-profit The Little Market—without the mistakes she made along the way.  Originally broadcast on June 25, 2018.

26 Aug 201938min

Emma Grede: Good American Co-Founder + CEO

Emma Grede: Good American Co-Founder + CEO

Emma Grede is the CEO and co-founder of Good American, the hugely successful, size-inclusive fashion brand that she started with none other than Khloé Kardashian. But starting this business wasn't the first time Grede struck out on her own. She'd long been making a name for herself in the fashion and entertainment industries on the business side of things and had already checked starting a company off her list. "I am a person who can sell anything, and I think I just had that naturally," she tells Hillary Kerr on today's episode of Second Life.  Originally broadcast on September 24, 2018.

19 Aug 201951min

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