Charlotte Cruze: Co-Founder of Alice Mushrooms
Second Life12 Feb 2024

Charlotte Cruze: Co-Founder of Alice Mushrooms

If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.

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Ellen Bennett: Hedley & Bennett Founder and CEO

Ellen Bennett: Hedley & Bennett Founder and CEO

If anyone has mastered the art of the hustle, it's Ellen Bennett. The entrepreneurial powerhouse behind Hedley & Bennett, a Los Angeles–based chef wear and handcrafted apron company, started her own business at age 24 while working as a line cook at not one but two prestigious restaurants in L.A. "I was permanently running on adrenaline, and I loved it," she tells Hillary Kerr. Now, she's outfitting top chefs around the world, including the likes of Martha Stewart, Jamie Oliver, Jon Shook, and Vinny Dotolo. Originally broadcast on September 10, 2018.

12 Aug 201956min

Aurora James: Brother Vellies Founder and Creative Director

Aurora James: Brother Vellies Founder and Creative Director

There was a time when Aurora James never thought she'd have a seat at the proverbial table. Now, after dipping her toes in multiple industries, she's at the helm of the sustainable fashion company Brother Vellies and is proof that if you have a goal, you can make it happen, even if that means finding a new way of getting there. "I always knew that I wanted to work in fashion. I just knew that fashion wasn't working for me in a way that I needed it to," she tells us.  Originally broadcast on August 8, 2018.

5 Aug 201947min

Jen Atkin: "The World's Most Influential Hairstylist"

Jen Atkin: "The World's Most Influential Hairstylist"

In an updated and extended interview from our very first episode, Hillary sits down with Jen Atkin, celebrity stylist and founder of cult haircare line Ouai. Dubbed the "most influential hairstylist in the world" by The New York Times, Atkin counts Bella Hadid, Chrissy Teigen, and Kendall Jenner as clients. Here, she gets candid about the power of social media, reflects on her journey from salon apprentice to CEO of a thriving business, and explains why mental toughness is the most underrated quality. This extended episode has an additional 20 minutes of previously unreleased audio from when it first aired on February 19, 2018.

29 Juli 201946min

Anine Bing: Founder & Chief Creative Officer of Anine Bing

Anine Bing: Founder & Chief Creative Officer of Anine Bing

Anine Bing launched her successful clothing and accessories line in 2012, but her days once revolved around modeling, music, and blogging. Listen to the story of her career pivots on this week's episode.

22 Juli 201947min

Jennifer Meyer: Jewelry Designer and Founder of Jennifer Meyer Jewelry

Jennifer Meyer: Jewelry Designer and Founder of Jennifer Meyer Jewelry

Jennifer Meyer’s career has taken a non-linear path that went from psychology to fashion editorial to PR before she founded her now wildly popular jewelry brand. Listen to her story on Second Life.

15 Juli 201954min

Lauren Kleban: Celebrity Trainer and Founder of LEKFit

Lauren Kleban: Celebrity Trainer and Founder of LEKFit

Lauren Kleban started out as a professional dancer and now runs L.A.’s popular LEKFit workout studio. Hear about her career journey and what’s next for her company on Second Life.

8 Juli 201947min

Life Lessons | Anastasia Soare: Anastasia Beverly Hills Founder and CEO

Life Lessons | Anastasia Soare: Anastasia Beverly Hills Founder and CEO

When Anastasia Soare immigrated to Los Angeles from her native Romania in the early ’90s, she had no idea she’d someday change the way we collectively groom our brows. But after attending aesthetician school and getting a job at a salon on Melrose Place, she noticed that her facial clients weren’t taking proper care of their brows. Sensing a white space, she eventually launched her own salon where she dedicated herself to shaping brows of A-list clients. On this episode of Life Lessons, she’s talking us through how she ended up launching a full-on empire complete with a best-selling product line you’ve definitely heard of: Anastasia Beverly Hills.

3 Juli 201948min

Paige Adams-Geller: Paige Founder and Creative Director

Paige Adams-Geller: Paige Founder and Creative Director

Paige Adams-Geller was a fit model and actress before founding lifestyle and denim brand Paige in 2004. The brand now has a global presence and a slew of celebrity fans.

1 Juli 201951min

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