5 Psych Principles to Attract and Grow Your Audience.
International Institute Of Digital Marketing™27 Maj 2021

5 Psych Principles to Attract and Grow Your Audience.

While content marketing tactics and times change, one thing remains constant – people and their behavior. That’s why psychology triggers are invaluable. They get into the essence of unchanging human behavior. By anchoring your B2B strategy on human psychology, you will attract and convert more members of your audience. Here 5 B2B lead-generation psychology principles to follow. Principle 1: Reciprocity One good turn deserves another. You’ve heard this adage. It stems from a deeply entrenched human inclination to respond to a positive action with another positive action. When someone does something nice for you, you feel obliged to return the favor. • Produce free stellar content: Generously give prospective customers free ungated content with no strings attached. Make sure the content is valuable and entertaining. The more you give, the more they will feel indebted to your brand. By the time you offer them gated content, they won’t hesitate to give you their details because you’ve front-loaded the relationship with generosity. Principle 2: Scarcity Fear of missing out or FOMO is one of the oldest marketing psychology principles. Nobody wants to miss out. It’s a bitter sinking feeling people avoid at all costs. That’s one reason purchases skyrocket when their cart is about to close. Customers just can’t help themselves when a deal is about to disappear. • Run limited-time offers: Open-ended campaigns don’t compel prospects to act. But when people know the offer isn’t forever, they are more likely to act immediately. • Display a countdown timer: It’s one thing to be told the time an offer ends, but it’s another to see the clock ticking. It can create a physical reaction. Prospects act instinctively to grab the offer. Principle 3: Authority Another psychological trigger you can leverage is authority. Authority is the tendency for people to respect and follow the recommendations of experts or people more knowledgeable than them. • Certifications: On your landing page, display any certifications your brand has earned. Elevating your company in the eyes of prospects makes them more likely to complete the requested conversion – download a report, book an appointment, ask for a product demonstration, etc. • Influencer endorsements: If you’ve worked with industry leaders, ask them to endorse your brand. Showcase their seal of approval on your site or other marketing materials. • Experience: Got vast experience in your field? Don’t let it go to waste. Infuse your veteran credentials into your content. Experience and longevity prove your authority in your space. Prospects are likely to take your word more seriously. Principle 4: Novelty Let’s admit it. We hate being stuck in the same ol’, same ol’. Something in our psyche salivates when something new hits the market. People want to dump the old and drape the new. Everybody loves to keep up with the latest trends in town. • Improve your products: Don’t let product design stagnate. Improve your products. Once you do, make noise about it in your landing pages and email campaigns. Expressions like “new and improved,” “announcing,” or “give our new product a try” come in handy when crafting lead-gen copy. • Invent trailblazer lead magnets: If you promote the same lead-gen resources your competitors use, prospects ignore you. To stand out, chart a new trail. Walk where nobody in your space has ever walked. It’s not as difficult as you think. Experiment and develop a fresh way of doing a task your prospects struggle with. Or find a faster way to do something. Then package your solution as a lead magnet. Principle 5: Liking • The concept of liking in marketing revolves around people swayed by people they like or who have traits they admire. Here’s how to massage the liking principle into your lead generation campaigns. • Tap into influencer marketing: Partner with influencers who are admired or loved by your target audience.

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WHAT IT MEANS TO BE A SMALL FISH IN A BIG POND

WHAT IT MEANS TO BE A SMALL FISH IN A BIG POND

The #digital world is vast and filled to the brim with competition and opposing forces. You're a small fish, in a big, big pond. But that's okay. Especially when starting out, knowing your #market and growing a relationship with your #audience can ensure your longevity and cement you in place, so that you can grow and evolve from that #market outward, soon standing out among the sea of different #businesses. The key is to take it one step at a time, not becoming overwhelmed by the size of the #market. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

ADAPTATION

ADAPTATION

When things change so fast like they do today, #trying to keep up is overwhelming at best. How can you hope to keep up with the rapid social and #technological change of today? First off, fleshing out your #marketingteam with a diverse range of people, #thoughts, and #ideas can not only bring fresh #perspectives but also #experience from those possibly more in tune with the #modern day's #culture. This help keeps thing new and breathes constant life into a #marketingteam that might otherwise stagnate. You can also surround yourself in the here in now, in your own life, keeping up to date with what's popping up around the largest #audiences. If your #market is smaller than keeping up to date in that specific #market is much easier than an entire populous. Know your #audience. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

FILLING A NICHE

FILLING A NICHE

When starting out, or #establishing yourself, it's important to find a #coreaudience. You may know already that your #product is not going to #appeal to everyone, so why #market it like you are? While keeping in mind possible future #expansion, don't be afraid to #market your #brand specifically with your #existing# audience in mind. If you sell #complicated, long-form board games, don't be afraid to crack a joke relating to that medium. #Market to #attract, but keep in mind your #coreaudience. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

SLASH & BURN MARKETING

SLASH & BURN MARKETING

When #marketing, it may seem obvious to avoid, and what to go for. However, this isn't always obvious, and you may find yourself in a #bind when you have to #limit your #marketing for past statements. This is known as #Slash and #Burn #marketing, and similarly to its use in #economic #contexts, it entails #reacting to #recent #events or #opinions, using humor, pandering, or more in a way that can limit future #prospects or is not future-proof in one or more ways. #Reactivemarketing, when done poorly, can be considered #Slash & #Burn #Marketing. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

UNDERSTANDING OWNED SPACE

UNDERSTANDING OWNED SPACE

As a #newcomer or even a #veteran in the #industry, and there is a #market you see that's overtaken, or 'owned' by an #existingcompany. When you see this, as a #marketer, one of the #biggestdecisions you can make is to #try and #overtake the #market, or exist alongside the already #establishedinstitution. If your #product provides key elements of the #competition- use that to your #advantage. You're trying to win the #loyalty of the #market, or fill in the gap the other #institution left. Play to those aspects, and you'll find your footing in no time. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

LOCALIZED MARKETING

LOCALIZED MARKETING

Have you ever quickly pulled up the name of a #business near you to get #directions? You probably saw the #opening and #closing times, #customer #reviews, maybe a menu if it was a restaurant, frequent #questions and #answers, and more. This is a powerful part of #marketing your #business, especially if you're a #physicalstore that people #visit. Having individuals see your #business, how other people #react to it, as well as plenty of information, allows them to make an informed #decision on #visiting. On top of this, #marketing to your #area, as a #physicalbusiness, is very important. People enjoy a sense of #community, and not only showing, but #exemplifying, your #place in that #community, can make people feel more #comfortable with your #business. Examples of this might be #sales in response to #localevents, or #marketing to match the #attitude of the #localarea. It all depends on who your #audience is, and the #community around you. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

Remarketing

Remarketing

#Remarketing. You've probably heard of it, especially when discussing #DigitalMarketing. As you may have guessed, it's pretty important. People #frequently #switch #websites without a second thought, going from one to the other so fast they don't have time to look around. This is where #remarketing comes in. Say you have a #website about shaving #products. Someone is #recommended your #website, they #visit it, but maybe don't have much time to look around, so they leave and most likely forget about it. After all, there's a lot of information out there vying for their time. With #remarketing, your #website installs #cookies, bite-sized little bits of #code that #track the user's #interests, and then, through ads (like #GoogleAdwords), your #website is #advertised to them, many times #reminding and #enabling a second, more thorough visit, to leave an #impression on them. This is an essential piece of #marketing in the #digital world. It forms the basis for #digital #advertising, as well as programs like #GoogleAdwords and #SearchEngineMarketing. It is important to factor #remarketing in when it comes to #attracting new #consumers, as it plays a huge role in #spreading the news of your #brand. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Maj 20212min

How do I mprove my chances on GoogleAds

How do I mprove my chances on GoogleAds

With #GoogleAds, you want to make sure you're using all of the #techniques you can for catching and reeling in new users. However, for this to work, you need potential users to see your #ads first. Many think the only way to do this is by paying more, but this is not at all the case. Effective #Googleads #campaigns focus on three things: #Keywords, #LandingPages, and #Goals. #Keywords are the bread and butter of #GoogleAds. Just like a #GoogleSearch, when a user associates with certain #words or #phrases, your #ad can #appear to them. For example, if you have a #serviceoffering driving #education for new drivers, your #website may appear when a user #searches driving education, or if you tune your #keywords well enough if a user #searches how to teach new drivers. Understanding how #keywords work, and knowing how to utilize them, is an essential part of #GoogleAds. A #LandingPage is the part of your #website a user will first see upon #clicking on your #ad. This is very important for user #retention, as once you've caught a user, you want to reel them in, maybe with special offers or an eye-catching and inviting #visualdesign. The #page should have all the #relevantinformation they need to know to decide if they should explore further. #Goals are important for you to #set for yourself before you begin a #GoogleAds #campaign. This can help you #evaluate the possible returns-- positive or negative-- before you begin the #campaign. If the returns can offer #significantrevenue, then #set your #goals and go forward. If the returns have a possibility of #significantrevenue, but the cost of a less successful #campaign is too great, it's time to go back to the drawing board. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Maj 20212min

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