7 WAYS TO REPURPOSE CONTENT AND GROW YOUR CUSTOMER BASE

What is content repurposing? By repurposing content, you refresh, transform, or recycle existing #content. It works with a lot of formats: ads, blogs, data visualizations, infographics, videos, webinars, etc. Successful repurposing requires some imagination and practice, but it usually isn’t as labor- Intensive as the original creation. What are the repurposing criteria? Repurposing is not something you can wing, at least if you want to do it successfully. Here’s what you should decide: ● Determine your goals ● Detail your channels ● Identify content repurposing criteria Once you have your criteria, you can plan how to #repurpose content and reach new audiences. What are some #content repurposing options? I’ll walk you through some of the top ways to transform posts and videos, along with some content repurposing examples for inspiration. 1. Blog posts Blog posts often present good repurposing opportunities. It works well for high-performing posts with outdated content or old SEO targets. You can repurpose them with minimal updates of data, news, and best practices. 2. E-books and white papers Speaking of combining blog posts, e-books, and white papers are great for repurposed #content and lead generation By hosting all the content on the topic in a single format, your audience doesn’t need to look elsewhere. It’s a helpful tool to generate leads. But if you gate the content, make sure to offer additional value, not just a repackaging of free #content. You also may even want to sell it to expose it to a wider audience searching for books on the topic. 3. Infographics You don’t have to limit your repurposing to text-based transformations. Since my company is about data visualization, we often turn text-based #content into infographics. It appeals to a visually-oriented audience. The key to repurposing content into an infographic is knowing what to keep and what not to. Headers become sections of the infographics. Text gets condensed into bullet points or icons. 4. Newsletters Yes, you can send a roundup of your latest blog posts, but that probably isn’t enough to keep your email recipients engaged with your brand. Instead, #repurpose existing #content to send them a more tailored email. 5. Presentations Boring slide decks are commonplace. But you can jazz up a presentation by repurposing #content. Already have charts and graphs for a blog or social media on the topic? Use them in your presentation to recap or illustrate important stats. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp