Emails Going To Spam? 7 Reasons Why This Happens & How To Avoid It

#emails #spam

Do you know that only 79% of commercial #emailsactually hit the inbox? This implies that one out of every five #emails sent either goes into the #spam folder or gets blocked totally.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some basic and simple steps to avoid your #emails going to #spam or junk mail

Get Express Permission to Email

The first and foremost rule of email marketing is to get express permission to email first. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns. They are able to drive significant levels of sales & revenue from their email marketing initiatives.

Check if your IP Address was used for #spam

You might have never sent #spam yourself but there is a probability someone else was using your IP address for #spam. Even if one person sends #spam it might impact your entire deliverability. To avoid this,

Avoid Low Open Rates

The top webmail service providers examined how many #emails are opened and how many are deleted without being opened as a factor in their #spam filtering decisions. This is one of the reasons that around 26% of #emails are straight away and incorrectly flagged as #spam.

Ensure your subscribers remember you

The second most common reason that #emails never reach the inbox is #spam complaints. When your subscriber does not remember you or does not like your content, they might report your email as #spam.

To save yourself from such complaints ensure that the branding in your #emails is memorable and matches the branding on your website.

Do you have low mailbox usage?

The third most common cause of #emails going to #spam is low mailbox usage. While filtering out #spam mailbox providers, look at the ratio of active to inactive email accounts on your list. If you are mailing to a large number of addresses that appear to never use their email accounts, that is a red flag to #spam filters

Avoid the misleading subject line

Over 50% of participants stated that they have felt cheated, tricked or deceived into opening a promotional email by that email’s subject line. Misleading subject lines when you’ve never communicated with a recipient before may get your mark as #spam.

Check if you are using #spam Trigger Words

#spam filters will be triggered if you are using certain words in the subject line or the body of the email. These #spam trigger words include: amazing, cancel at any time, check or money order, click here, congratulations, great offer, guarantee, increase sales, order now, special promotion, this is not #spam and winner. Email providersmay have a built-in toolthat checks your #emails for #spam trigger words before sending it.

For more information, visit www.thedigitalmarketinginstitute.org

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