DOES MY COMPANY NEED A BLOG?

Hi, my name is Lebogang from the International Institute of Digital Marketing. If you are probably wondering if it is necessary to establish a blog for your company, I am here to inform you that yes, you do need one. A blog serves as a method of communicating with existing and potential customers - with the aim of informing and receiving feedback from them. It allows you to share different forms of text, photographs, videos, and other visuals. Moreover, it can also be used as a marketing strategy by your business to attract new customers/clients. Some of the benefits of having a blog as a company includes: 1. It attracts new customers - through the use of key search words, potential customers when searching for content or a topic you share are bound to find your blog as one of the search results. 2. Increases credibility as an expert in your industry - the more content you share and people engage with it, the more credible your advice becomes in the industry. 3. Re-purposes blog content for social media - the content you share on your blog is likely to be reposted or shared by readers on the different social media platforms. 4. Drives traffic to your website - which can be converted to leads - by creating a call to action on your blog you prompt the reader to go to your website and find out more about your company. Companies such as Coca-Cola, Disney, Walmart, and Starbucks are good examples of successful blog websites - these companies have been able to create engagement with their customers and develop relationships with them. Blogging as a marketing channel has many proven benefits, so go ahead and take a leap and start blogging. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute