10 Powerful Wordpress Marketing Tips

There are plenty of reasons why #wordpress succeeds as a platform.

Everything installs in a few simple clicks. Anyone can truly build a #website.

Hi, i’m cally, from the international institute of digital #marketing. Here are 10 #wordpress tips to help you market your site.

Use mobile-responsive #wordpress themes

It’s no secret that google loves mobile-friendly web pages.

With their most recent algorithm update, google has been cracking down on any and all sites that aren’t mobile-friendly.

Optimize your site’s images for faster loading

One of the biggest things that will slow down your site is images.

If you’re an e-commerce site, for example, you’re going to have a lot of high-quality product images, which means lots of files stored on your server.

Create an xml sitemap

Search engines need to index your blog to rank your site. The way that they do that is by looking at your sitemap (a list of all the pages on your site).

#wordpress will automatically create a sitemap for you, but that doesn’t mean it’s optimized. So google won’t always know when to crawl your site.

Enable rich snippets

Rich snippets are one of the best ways to increase your search traffic.

Thankfully, there is an easy way to create rich snippets in #wordpress, even if you’re not a developer.

Automatically check for broken links

Broken links can harm your seo, so it’s important to either fix them or get rid of them.

Rather than going through every link manually, you can easily use a plugin like broken link checker to simplify the process.

Build sales landing pages quickly

Launching a new product or need a page for an opt-in form? You’re going to need a landing page.

One of the fastest tools out there to produce high-quality landing pages is pagebuilder by siteorigin.

A/b test your landing pages

The reason that a lot of people avoid a/b testing is that it can be time-consuming. You usually have to create or duplicate pageswith separate designs and then test them for a few weeks or months on different audiences.

Add ctas to all of your blog posts

Blogs are the absolute best place to include a cta.

There are different types of ctas you can use.

You can add fancy cta graphicsto any blog post. Or simple callouts to other content or services within the posts themselves.

Optimize your posts for shareability

Social media signals affect your site’s visibility in the search rankings.

That’s why it’s so important to make your content shareable on social channels.

The plugin addtoany share buttonsallows readers to share any page automatically without having to copy and paste the url.

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