4 GOOGLE RANKING FACTORS YOU SHOULDN’T IGNORE

#Socialmedia ##Digital #Marketing Hi there, my name is Sesi and I’ll be sharing with you 8 tips on how to increase your engagement on social media. There is a lot of content online. Anyone can create content. Moreover, it is more challenging to get engagement from content consumers. So how can you make sure to increase engagement for your content? 1. Create Authentic Content People who consume your content are able to pick up whether your content is authentic or not. So just be yourself “Nobody is you and that’s your superpower” 2. Tell a Story Telling a story is a great way to keep consumers engaged and hooked to your content. 3. Ensure Thought-Provoking Content This can be done by painting a picture with your content, asking questions, basically letting your audiences’ imagination run wild. 4. Give your audience a voice People love sharing their opinion and they also love to be heard. 5. Grip the audience with the intro First impressions are everything. This also applies to creating content. 6. Get to the point Getting your point across in the most concise way is key to maintaining your audience interested. Breaking up paragraphs and sentences is also advisable. 7. Make the Content Shareable Giving your audience an opportunity to share your content is a great way to increase engagement. 8. Back up your words with evidence Backing up your content with evidence by linking credible sources, is a way to build credibility and trustworthiness amongst your audience. So it is evident that engagement is key. In a fast-paced world, it is key to know how to grip your audience as early on as possible by getting straight to the point, whilst remaining authentic. This will keep your audience coming back. All the best! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

8 Okt 20212min

#IIDM #Linkedin #Digital #Marketing LinkedIn has probably become one of the best networks to generate leads. LinkedIn offers several personal ways of identifying those potential leads, engaging with them, and ultimately turning them into customers. According to recent research, the most significant discovery made is that most B2B marketers feel that LinkedIn is the best place to win or secure leads, and most corporate website visits originate on LinkedIn. Hi, this is Afshin from the International Institute of Digital Marketing - I've compiled five powerful ways for you to start finding leads on LinkedIn right away. #1: Create a Strong Company Profile So all you have to do to get started is create an official company page. It's completely free to start your own Linkedin page. Just enter your company name and upload a professional image that showcases your brand. #2: Post Actionable Contents Now it's time to start sharing solid content. No matter what type of content you choose to post, I recommend having 10-15 published posts on your LinkedIn Page to boost credibility. #3: Head-Hunt for individuals LinkedIn has a powerful tool that allows you to search for individuals with high accuracy. You can customize your search by location, mutual connections, or skills #4: Follow the Official LinkedIn Marketing Blog Linkedin has been building the resources to attract more users to their site - The LinkedIn Marketing blog. With just a little bit of regular reading, you'll be able to implement new ideas which could boost your lead generation. #5: Utilize InMail With InMail activation, you can directly message or contact anyone on LinkedIn. This states that the individuals you've found and the relationships you've built in groups can be leveraged in a more personal format by reaching out to them. I would highly recommend using LinkedIn as a complementary B2B lead generation tool to extract your digital presence. For more info pls visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

8 Okt 20212min

#IIDM #Digital #Marketing Digital marketing could help artists 1. We are going to talk about how digital marketing can help artists 2. So naturally, when we think of marketing art we think of art galleries, now art galleries have always been a cool and nostalgic way for artists to display their art. 3. But we feel that you need a little bit more exposure during these tough times and we can achieve that through digital marketing 4. Here are a few benefits of art marketing through digital marketing. 5. Saving money on fuel. No need to drive far and wide to find art galleries instead everything can be done at the touch of a button via digital platforms or apps 6. When you use these platforms and post your art, It reaches a larger and global audience in a shorter time than it would be using traditional methods. 7. There are many social media apps such as Instagram, Twitter, or Facebook that you can use to promote your art. 8. Then there are apps designed for art display such as Pinterest, Patreon, ArtStation, and DeviantArt. 9. It's very inexpensive, it is completely free to open a social media account and art app accounts. 10. Some apps give you premium features that could lead to better marketing but that is completely up to the individual. 11. On most of these apps, you could write a bio which would lead to your audience understanding you a bit more and learning more about your style and artistic views. 12. You will get a better idea of what people think and will eventually lead to you creating a bond and building trust with your customers. 13. Another way of displaying your art is Websites 14. When you have a website in which you consistently post your art designs it would be as if you have your very own digital art gallery. You could display your art as well as other people's art that you admire. 15. On your website, you could write a blog now, writing a blog is an effective way to drive attention to your art and give people a little insight into your inspirations or the story behind your specific art piece. 16. Your website will serve as an online portfolio and people will get to see what type of art you are into and what style you follow. 17. You could visit other art websites and view their art and engage with them and who knows it could lead to a collaboration. 18. Digital Marketing is a way to create well-deserved awareness for your artworks. 19. Increase your audience and lead to a better understanding and engagement with your customers as well as with other artists. Alright thank you for listening I've been Abdul For More information visit www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips

8 Okt 20212min

#IIDM #Digital #Marketing You may be wondering where to invest the most time and effort and which type of marketing will bring your company the highest returns: digital vs. traditional marketing. Deciding between digital and traditional marketing comes down to what your audience is looking for in your marketing. Your audience could enjoy an even mixture of digital and traditional marketing. To determine whether you should focus on digital or traditional marketing, you should research your audience in depth. Discover their preferences when it comes to marketing channels, then focus your efforts on those channels. Remember to keep your business resources and goals in mind and choose the channels that let you make the most out of your marketing efforts. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

8 Okt 20211min

#IIDM #Chatbots #Digital #Marketing Hi my name is Cameron Fisher from the International Institute of Digital Marketing What is a chatbot? A chatbot is an automated tool used to mimic human conversation. Chatbots first made their appearance in 1966. They are used in the following ways: * On social media to connect with an audience * In mobile games * On business websites * On numerous digital platforms with millions of users The most common place to find them is on websites. Not all chatbots function the same way. Depending on the software and intended purpose of the chatbot, the reliability of such a tool varies from one to another. There are no humans involved. It's crazy to think that once upon a time talking robots were only found in movies. How does a Chatbot work? Chatbots are able to communicate with individuals through Natural Language Processing (NLP). The chatbot receives the text from the person typing to them and interprets it in a way that a human would. The end product is an answer which hopefully satisfies your needs or request. My experience I personally have encountered a chatbot on a service provider's website, Vodacom. To say the least it definitely caught my eye as it was my first time seeing a chatbot. My prior experiences with customer services were not the best so instead of calling or emailing them, I used the chatbot. I was impressed at how these automated software tools were put in place to help me. Younger folk would most likely experiment with a chatbot whereas the elderly will probably opt for the traditional phone call. Conclusion In conclusion, chatbots seem to be the future of customer services and may just take over more human jobs. These occurrences may have been thought to be impossible, but the future is now. For more information, visit our website at www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

8 Okt 20211min

#IIDM #Digital #Marketing Hi, my name is Boitumelo Motlhaga from the international institute of digital marketing. Today we are going to talk about the 7 digital marketing tips for a successful fashion brand. Effective digital marketing ideas will drive the audience to buy, and finally, turn them into loyal customers. There are a lot of digital marketing ideas for your business that can make it confusing for you as to where exactly to start. Here are 7 tips to create successful digital marketing for fashion brands. Tip number 1, create a website. As a fashion brand, you need to build a website. Your website is the home of your brand where people get to visit, discover about your business, and build some connections. Tip number 2, have a smartphone presence. People are constantly on their phones rather than desktops, as a result, this leads them to browse the web with their smartphones. Your website must resize content according to the screen it appears on. Tip number 3, be present on social media. Your brand needs to have a consistent presence on major social media platforms, this is where you will get a majority of reviews about your products. Tip number 4, work with influencers to promote your fashion brand. Research about some popular fashion bloggers or vloggers who have a large following on social media, or even celebrities too. This will really create a huge impact if they mention, review, or wear your products. Tip number 5, remarket your fashion brand. When users visit your website or see your ad for the first time, they are less likely to respond. Remarketing involves targeting people who have already visited your website. Tip number 6, start a blog. Blog posts create a landing page for your audience to find you with. Make sure to maintain your blog and make it SEO optimized so that it ranks high in search results. Tip number 7, invest in fashion giveaways on Instagram. Organize a giveaway of some of your products and ask people to follow you, tag their friends, and comment on your post that features the giveaway. Digital marketing affords a massive reach and maximum engagement with the audience. Your brand will constantly be exposed to new users and as a result, grow more and more. For more information please visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digi

7 Okt 20212min

#Covid-19 #Digital #Marketing #IIDM I am Azola Mvandaba from the International Institute of Digital Marketing. Businesses have suffered a huge loss of sales due to the pandemic covid-19, that took over the year 2019. Small businesses have suffered more in this pandemic worldwide by the following transitions: * Changes in consumers buying behavior * The use of digital platforms as the main tool to engage with customers Therefore, in this podcast, I will be sharing with you the strategies to survive this pandemic as well as to assist your business to generate more leads by reaching out to a large target audience. But how? well for more information visit us at www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

7 Okt 20211min

#Digital #Marketing #IIDM Do you own a start-up and want to start building your audience online? Get more people to discover the products and/or services you offer? Hi, my name is Avinash from the Institute of Digital Marketing. Today I’ll be sharing with you the 5 best Digital Marketing strategies. It has always been a very exciting and adventurous feeling of having your own business. But promoting it on digital platforms can somehow be very challenging and overwhelming. Which channel would be the most appropriate for your business, who will be your targeted market? How to start and build your online presence, while acquiring potential customers and still offer quality services and/or products. If you are not well prepared for a proper Digital Marketing ​Strategy, you may face the uphill task of promoting your business. Subsequently having a clear strategic plan helps to communicate your unique selling point (USP) to your target market. Here are 5 best practices that will guide you for a successful Digital Marketing Strategy. 1. Define your strategy 2. Define your buyer persona. 3. Create a professional website 4. You should also consider the impact of E-mail Marketing 5. And finally invest in Social Media Marketing On platforms such as Facebook, Instagram, LinkedIn, Youtube and Tiktok For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship

7 Okt 20211min