4 GOOGLE RANKING FACTORS YOU SHOULDN’T IGNORE

#google #ranking #backlinks

Most lists of #google #ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter.

Even worse, because nobody knows them all, most contain a lot of myths.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 4 #google #ranking factors that most deserve your attention.

#backlinks

#backlinks are arguably the most important #ranking factor.

How do we know? #backlinks form the basis ofPageRank, which is the foundation of #google’s #ranking algorithm. Independent research also confirms the relationship between #backlinks and organic traffic.

However, not all #backlinks are created equal.

Lots of factors contribute to a backlink’s ability to move the needle, and the two most important are relevance and authority.

Topical authority

#google wants to rank pages from authoritative sources—and this goes way beyond #backlinks.

But is there any evidence for “topical authority” as a #ranking factor besides the anecdotal?

Absolutely.

#google’s search quality rater guidelines mention something called E‑A-T. This stands for expertise, authoritativeness, and trustworthiness.

Search intent

#google doesn’t rank the same type of content for every query.

Analyzing the current top-#ranking resultsfor the “four C’s of search intent” is an excellent way to understand the basics of how to optimize for a query.

The four C’s are:

Content style Content type Content format Content angle Content depth

#google wants to rank the most useful resultfor the query, so covering everything searchers want to know is key.

However, this isn’t about content length. Longer content isn’t always better.

It’s about covering what’s important to the searcher and what they expect to see.

For more information, visit www.iidm.world

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