066 | How To Name Your Brand

066 | How To Name Your Brand

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them.

Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.

Then, we’ll uncover the details behind the simple 7-Step Strategic Brand Naming Process.

Step 1: Know Your Audience

Step 2: Know Your Positioning Strategy

Step 3: Gather Positional Keywords

Step 4: Merge, Morph & Make Believe

Step 5: Quality Selection

Step 6: Check Availability

Step 7: Apply In The Real World

Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business].

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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093 | 15 Digital Marketing Strategies To Build Your Brand

093 | 15 Digital Marketing Strategies To Build Your Brand

By the end of this episode, you’ll have 15 modern and actionable digital marketing techniques you can use to connect with your audience and grow your brand and business.  👉 Learn more: ⁠https://brand...

27 Apr 202116min

092 | How To Create Brand Advocates

092 | How To Create Brand Advocates

By the end of this episode, you’ll understand the value of brand advocacy, why advocates make great sales representatives, and how to create brand advocates from your existing customers.  👉 Learn mor...

24 Apr 20216min

091 | Brand Awareness Techniques

091 | Brand Awareness Techniques

By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-maste...

22 Apr 202113min

090 | What Is A Brand Voice & How To Develop Yours

090 | What Is A Brand Voice & How To Develop Yours

By the end of this episode, you’ll have clarity on what brand voice is and how to go about developing a unique voice for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcas...

20 Apr 20216min

089 | What Is A Brand Manager

089 | What Is A Brand Manager

By the end of this episode, you’ll have a solid understanding of what a brand manager is, what brand managers do, and how to manage your brand more effectively.  👉 Learn more: ⁠https://brandmasteraca...

17 Apr 20216min

088 | 5 Stages Of Customer Awareness

088 | 5 Stages Of Customer Awareness

By the end of this episode, you’ll understand the five stages of customer awareness, so you can design a customer journey that guides your audience every step of the way.  👉 Learn more: ⁠https://bran...

15 Apr 20218min

087 | Brand Strategy vs Brand Design

087 | Brand Strategy vs Brand Design

By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand.  👉 Learn more: ⁠https://br...

13 Apr 20216min

086 | Customer Journey Map vs Customer Story

086 | Customer Journey Map vs Customer Story

By the end of this episode, you’ll understand the difference between the customer journey map and the customer story so you can design a better customer experience for your brand.  👉 Learn more: ⁠htt...

10 Apr 20216min

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