075 | Personal Branding vs Business Branding

075 | Personal Branding vs Business Branding

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do.

Then we’ll look at the structural difference and how modern business brands are evolving into human brand personas including brand personality, core values, purpose, and authenticity.

Next, we’ll look at your options to build a brand in 2021 so you can define a personal brand strategy, a business brand strategy, or both.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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077 | How To Use Storytelling

077 | How To Use Storytelling

By the end of this episode, you’ll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their innate instinct and weave your brand into their liv...

20 Mars 20217min

076 | Mailchimp Rebrand

076 | Mailchimp Rebrand

By the end of this episode, you’ll have a clear understanding of the brand strategy and rebranding of Mailchimp, which you can use as an example and case study when strategizing how to rebrand your bu...

18 Mars 202112min

074 | Brand Strategy Workshop Mistakes

074 | Brand Strategy Workshop Mistakes

By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session.  👉 Learn more: ⁠https://brandmasteracademy.com/br...

13 Mars 20218min

073 | How Brand Storytelling Is The Future Of Marketing

073 | How Brand Storytelling Is The Future Of Marketing

By the end of this episode, you’ll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-...

11 Mars 20215min

072 | Brand Strategy Explained

072 | Brand Strategy Explained

By the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First,...

9 Mars 20219min

071 | #1 Personal Branding Mistake You Need To Avoid

071 | #1 Personal Branding Mistake You Need To Avoid

In this episode, I’m gonna talk a little about personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly make if you want to build a personal brand in 2020.  👉...

6 Mars 202110min

070 | Discovery Session vs Brand Strategy Workshop

070 | Discovery Session vs Brand Strategy Workshop

By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process.  👉 Lea...

4 Mars 20218min

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