Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

It took a matter of weeks for Lee Feinswog to rebound from being laid off. Not a month had gone by from the moment he received a call from the higher-ups at Turner, for whom he freelanced to write college volleyball stories on NCAA.com, when he began scrolling through his phone, idea and contact in hand.

His passion for writing about the sport came as a surprise, even to him. Here was a guy who had covered LSU basketball in the Shaq days, who had written about the highest levels of the NBA, MLB, who ran in circles with some of the best writers in the country – and he was smitten by college volleyball. It’s possible that it was the novelty of it, at the time. He had watched his first men’s match only a year before, a semifinal of the NCAA Championship where, as fate would have it, he sat next to Hugh McCutcheon, then the head coach of the women’s national team and one of the most brilliant minds in the game.

“I learned more that day than you could possibly imagine,” Feinswog said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. A few days later, he found himself in Anaheim, watching the women’s team practice at the invitation of McCutcheon.

But Turner, which owned NCAA.com, was bleeding money, and the first to go were the freelancers, including Feinswog. McCutcheon, though, wasn’t the only contact Feinswog had made at that semifinal. He had also exchanged contact information with the editor at Volleyball Magazine, Aubrey Everett.

“All of a sudden, I was like, ‘Wait, I sat next to the editor of Volleyball Magazine,’” Feinswog recalled. “I sent her a note and said ‘I’m a free agent, can you use me?’

“You guys have never seen Butch Cassidy and the Sundance Kid but it’s kinda like where he goes, ‘Well, considering I’m desperate and you’re exactly what I need…’ so I picked up with the magazine and wrote for them for four, five six years as a freelance writer.”

Despite holding what was basically a monopoly over volleyball coverage, the magazine wasn’t immune to the downsizing of the journalism industry as a whole. The print edition was shrinking, circulation was down, the website was limited.

Simply put: It wasn’t going to last long.

Feinswog knew this, as did Ed Chan, who had subscribed to the magazine for more than 40 years and had been one of its most reliable freelance photographers. They agreed that, when the magazine hit a certain threshold of pain, it would be willing to sell.

They’d be the ones to buy it.

“It got to that point,” Chan said. “So I asked if they were interested in selling, and they said yes.”

It was the simplest of business negotiations, almost to comical levels. Feinswog was driving down I-10 in Houston. Chan called and said “We can buy volleyball magazine, you want to buy it?”

“Ok, sure.”

“That was it,” Feinswog said, laughing. “That was our business negotiation. And that’s how we became publishing magnates.”

He says this jokingly, but on a relative scale, Volleyball Magazine – since renamed VolleyballMag.com in Feinswog’s and Chan’s ownership of the publication – is without a doubt the most reliable and regular source of news coverage on all things volleyball, be it beach, indoors or otherwise.

Their goal was to become the daily digital news source of volleyball, which is exactly what has happened. They cover college women. They cover college men. They cover the pros, to the point that Feinswog watched every single match during the 2016 Rio Olympics.

Not just every American match.

Every match.

“And then I was like, ‘Wait, now college is about to start?’” he said.

They have covered the AVP and the NVL and the World Series of Beach Volleyball and p1440 and CBVA and every other iteration of professional volleyball there has been on the beach. They have covered the college game.

And while competitor sites such as Volleymob and FloVolley have either shrunk or folded, VolleyballMag has grown and expanded at an impressive, if not staggering, clip. The number of stories that are read through organic Google searches has exploded by 800 percent in the four years they’ve owned it. They’ve hired freelancers to cover whatever the two of them cannot, expanding to juniors and even to Brazil. It was Feinswog who named the very podcast on which he told this story.

Yes, SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter was as much Feinswog’s creation as it was Bourne’s and Mewhirter’s.

Now a new chapter of VolleyballMag.com begins, as the magazine – “magazine” used loosely here, since there is no longer a print edition – has been acquired by p1440, equipping them with the resources they’ve long needed but haven’t possessed.

“It’s amazing really,” Chan said. “It’s kind of like making the transformation from being a garage band to getting a recording contract. We had all these ideas. We wanted to expand to juniors. We wanted to expand to Brazil. Normally we would be ‘OK, how are we going to pay for this? Who are we going to get to buy into this? How are we going to promote it?’ With p1440, if they see it as a viable idea, they greenlight it and we go with it.”

“There is a vision,” Feinswog added. “There is an expectation of greatness on a tremendous scale. All I can tell you is you’re going to see more amazing things not just on VolleyballMag.com but from p1440.”

Avsnitt(500)

Paris Pod: Partain-Benesh now Living and Dying (mostly living) by the Jump-Set; Heartbreak for TKN

Paris Pod: Partain-Benesh now Living and Dying (mostly living) by the Jump-Set; Heartbreak for TKN

Welcome back to the Paris Pod! Travis Mewhirter breaks down the ninth-place rounds of the Olympic beach volleyball in Paris, looking at: Spain Day! Huge day for Tania Moreno and Daniela Alvarez, and Pablo Herrera and Adrian Gavira as both are now in the quarterfinals Hartbreak for Kristen Nuss and Taryn Kloth – and jubilation for Melissa Humana-Paredes and Brandie Wilkerson in a huge battle early Andy Benesh and Miles Partain doubling (and tripling, and quadrupling) down on jump-sets and options to another win Chase Budinger and Miles Evans bowing out in ninth And more! SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

5 Aug 202416min

Paris Pod: USA Volleyball continues rolling; give me double-elim or give me death

Paris Pod: USA Volleyball continues rolling; give me double-elim or give me death

Welcome back to the Paris Pod, where Travis Mewhirter and occasionally a guest break down the Olympic volleyball action. Today we're in the Bayview Studios with producers 1 and 2, previewing the Olympic beach volleyball playoffs, where all four USA teams -- Chase Budinger and Miles Evans, Miles Partain and Andy Benesh, Kelly Cheng and Sara Hughes, Kristen Nuss and Taryn Kloth -- have made the playoffs, and a shout-out to the indoor teams for making it to the quarterfinals as well! On this episode, Travis chats about: Chase and Miles’ excellent performance against Australians Thomas Hodges and Zach Schubert in a lucky loser win Why pool play should be replaced by double-elimination ASAP Cuba’s brutal draw, getting Sweden in the first round Kristen Nuss and Taryn Kloth getting a rematch of the AVP Huntington Beach finals with Melissa Humana-Paredes and Brandie Wilkerson… in the first round And much more! Thanks as always to the producers, and thanks to all y’all for tuning in! SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

3 Aug 202419min

Paris Pod: USA, Switzerland, Brazil Running the Table at the Olympics

Paris Pod: USA, Switzerland, Brazil Running the Table at the Olympics

Welcome back to the Paris Pod, where Travis Mewhirter and now Kyle Friend break down and analyze the Paris Olympic Beach Volleyball. It has been a wild few days, with the standout storylines in women’s Olympic beach volleyball being: Zoe Verge-Depre and Esmee Bobner upsetting their way to the round of 16 The USA women, backed by an undefeated run from Kristen Nuss and Taryn Kloth and a 2-0 start from Kelly Cheng and Sara Hughes, are off to a strong start The Brazilian women, too, are undefeated, with Ana Patricia Silva and Duda Lisboa sweeping their way to the top spot in pool The effect the deep sand is having on many of the players Been an AWESOME Olympics thus far! SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

2 Aug 202420min

Paris Pod: Cuba and Qatar CHARGING! Andy and Miles Have Their Mojo Back

Paris Pod: Cuba and Qatar CHARGING! Andy and Miles Have Their Mojo Back

Welcome back to the Paris Pod, where Travis Mewhirter and now Kyle Friend break down and analyze the Paris Olympic Beach Volleyball. It has been a wild few days, with the standout storylines being: Cuba, Jorge Alayo and Noslen Diaz, absolutely charging, upsetting Andy Benesh and Miles Partain, then George Wanderley and Andre Loyola, to take the top spot in pool Sweden's David Ahman and Jonatan Hellvig, coming off 10 straight finals and 18 consecutive victories, dropping a pair of pool play matches Qatar's Cherif Younousse and Ahmed Tijan, bronze medalists from the Tokyo Olympic Games, going 3-0 in pool and winning the match of the tournament, a stunner over Sweden Andy Benesh and Miles Partain finally getting their mojo back after a listless first two matches And much, much more. Been an AWESOME Olympics thus far! SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

2 Aug 202431min

Dana Rettke: The Middle Pioneering a New Age of Women's Volleyball

Dana Rettke: The Middle Pioneering a New Age of Women's Volleyball

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, goes back to the Olympic indoor scene, with middle blocker Dana Rettke. Rettke, who stands 6-foot-8, is arguably the greatest NCAA player in history, the only five-time first-team All-American for Wisconsin who won an NCAA Championship and went on to play in the Italian League and, currently, on the USA National Team competing at the Paris Olympic Games. Dana was FANTASTIC in this podcast – endearing, genuine, well-spoken, humble, confident, all of the kind words apply. You will absolutely love this episode, in which we chat about: How far NCAA Volleyball has come since she entered Wisconsin in 2017 Why dance as a kid was so formative to her athletic abilities The blue-collar work ethic that has had her enjoying success every step of the way Why she loves the Italian League so much, and why she also couldn’t turn down an offer to go compete in Turkey next season Midwest volleyball culture And so, so much more. Love this one, you will too. SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

31 Juli 20241h 28min

Women's Olympic Beach Volleyball Preview: USA With a Golden Chance in Paris

Women's Olympic Beach Volleyball Preview: USA With a Golden Chance in Paris

This women's Olympic beach volleyball preview is sponsored by BetOnline! Finally we have a betting sponsor y'all! Use our specific link to sign up and SANDCAST gets a $70 bonus! https://www.betonline.ag/?btag=l2Q0kqrs0suk3WqdcAbDv2Nd7ZgqdRLk&affid=111149   ***   This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is our women’s Olympic Beach Volleyball Preview, guest starring Brian Cook, a former professional indoor and beach player who is now the co-founder of TruVolley, diving deep into the analytical side of the game. On this episode, we chat about: Why USA Volleyball, with Kristen Nuss and Taryn Kloth and Kelly Cheng and Sara Hughes, has an 80 percent chance to win a medal Why Nuss and Kloth are the heavy favorites to win gold, even bigger favorites than Ana Patricia Silva and Duda Lisboa What makes Nina Brunner and Tanja Huberli such an interesting team to watch through the Paris Olympic Games Why Melissa Humana-Paredes and Brandie Wilkerson are a value pick to win gold And a whole lot more. Absolute blast on this episode with Brian, who we hope to bring on a lot more. SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

26 Juli 202452min

Chase Budinger and Miles Evans: The USA Underdogs Who Shocked the Beach Volleyball World

Chase Budinger and Miles Evans: The USA Underdogs Who Shocked the Beach Volleyball World

This Olympic episode is sponsored by BetOnline! Finally we have a betting sponsor y'all! Use our specific link to sign up and SANDCAST gets a $70 bonus! https://www.betonline.ag/?btag=l2Q0kqrs0suk3WqdcAbDv2Nd7ZgqdRLk&affid=111149 *** This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Chase Budinger and Miles Evans. Entering this Olympic qualifying period fifth on the USA Volleyball roster, Budinger and Evans sprinted up the ranks, punching their ticket to the Paris Olympic Games and becoming one of the most intriguing storylines in Paris. On this episode, we chat about: The importance of their first gold medal as a team at the Haikou Challenge of 2023 Why a NORCECA qualifier this past Spring was the event they believe truly decided the Olympic race The media frenzy that has ensued, and how even Budinger, with his NBA background, hasn’t experienced anything like this Their mindset and strategy heading into Paris And a whole lot more. Awesome episode with Budinger and Evans! SHOOTS! *** Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

24 Juli 20241h 12min

Men's Olympic Beach Volleyball Preview: It's Sweden and Norway vs. The Field

Men's Olympic Beach Volleyball Preview: It's Sweden and Norway vs. The Field

This Olympic episode is sponsored by BetOnline! Finally we have a betting sponsor y'all! Use our specific link to sign up and SANDCAST gets a $70 bonus! https://www.betonline.ag/?btag=l2Q0kqrs0suk3WqdcAbDv2Nd7ZgqdRLk&affid=111149 *** This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is our Men’s Olympic Beach Volleyball Preview, guest starring Brian Cook, a former professional indoor and beach player who is now the co-founder of TruVolley, diving deep into the analytical side of the game. On this episode, we chat about: Why Sweden’s David Ahman and Jonatan Hellvig have a 40 percent shot at winning a gold medal Anders Mol and Christian Sorum are…underdogs? Wild to think about. What are the odds of a USA medal, between Andy Benesh and Miles Partain, and Chase Budinger and Miles Evans? Why Stefan Boermans and Yorick de Groot are one of the most high-value underdogs in the Olympics And a whole lot more. Absolute blast on this episode with Brian, who we hope to bring on a lot more. SHOOTS! *** Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  We have a new book! Playbook of Champions: The habits, routines, and stories of Olympians, Champions, and world-class athletes. If you listen to the show – which, if you’re reading this, then you are – then this is the perfect book for you, as it is a distillation of the best golden nuggets from our first five years of the podcast. Check it out on Amazon! We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB

22 Juli 202453min

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