Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'
SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter9 Okt 2019

Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

It took a matter of weeks for Lee Feinswog to rebound from being laid off. Not a month had gone by from the moment he received a call from the higher-ups at Turner, for whom he freelanced to write college volleyball stories on NCAA.com, when he began scrolling through his phone, idea and contact in hand.

His passion for writing about the sport came as a surprise, even to him. Here was a guy who had covered LSU basketball in the Shaq days, who had written about the highest levels of the NBA, MLB, who ran in circles with some of the best writers in the country – and he was smitten by college volleyball. It’s possible that it was the novelty of it, at the time. He had watched his first men’s match only a year before, a semifinal of the NCAA Championship where, as fate would have it, he sat next to Hugh McCutcheon, then the head coach of the women’s national team and one of the most brilliant minds in the game.

“I learned more that day than you could possibly imagine,” Feinswog said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. A few days later, he found himself in Anaheim, watching the women’s team practice at the invitation of McCutcheon.

But Turner, which owned NCAA.com, was bleeding money, and the first to go were the freelancers, including Feinswog. McCutcheon, though, wasn’t the only contact Feinswog had made at that semifinal. He had also exchanged contact information with the editor at Volleyball Magazine, Aubrey Everett.

“All of a sudden, I was like, ‘Wait, I sat next to the editor of Volleyball Magazine,’” Feinswog recalled. “I sent her a note and said ‘I’m a free agent, can you use me?’

“You guys have never seen Butch Cassidy and the Sundance Kid but it’s kinda like where he goes, ‘Well, considering I’m desperate and you’re exactly what I need…’ so I picked up with the magazine and wrote for them for four, five six years as a freelance writer.”

Despite holding what was basically a monopoly over volleyball coverage, the magazine wasn’t immune to the downsizing of the journalism industry as a whole. The print edition was shrinking, circulation was down, the website was limited.

Simply put: It wasn’t going to last long.

Feinswog knew this, as did Ed Chan, who had subscribed to the magazine for more than 40 years and had been one of its most reliable freelance photographers. They agreed that, when the magazine hit a certain threshold of pain, it would be willing to sell.

They’d be the ones to buy it.

“It got to that point,” Chan said. “So I asked if they were interested in selling, and they said yes.”

It was the simplest of business negotiations, almost to comical levels. Feinswog was driving down I-10 in Houston. Chan called and said “We can buy volleyball magazine, you want to buy it?”

“Ok, sure.”

“That was it,” Feinswog said, laughing. “That was our business negotiation. And that’s how we became publishing magnates.”

He says this jokingly, but on a relative scale, Volleyball Magazine – since renamed VolleyballMag.com in Feinswog’s and Chan’s ownership of the publication – is without a doubt the most reliable and regular source of news coverage on all things volleyball, be it beach, indoors or otherwise.

Their goal was to become the daily digital news source of volleyball, which is exactly what has happened. They cover college women. They cover college men. They cover the pros, to the point that Feinswog watched every single match during the 2016 Rio Olympics.

Not just every American match.

Every match.

“And then I was like, ‘Wait, now college is about to start?’” he said.

They have covered the AVP and the NVL and the World Series of Beach Volleyball and p1440 and CBVA and every other iteration of professional volleyball there has been on the beach. They have covered the college game.

And while competitor sites such as Volleymob and FloVolley have either shrunk or folded, VolleyballMag has grown and expanded at an impressive, if not staggering, clip. The number of stories that are read through organic Google searches has exploded by 800 percent in the four years they’ve owned it. They’ve hired freelancers to cover whatever the two of them cannot, expanding to juniors and even to Brazil. It was Feinswog who named the very podcast on which he told this story.

Yes, SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter was as much Feinswog’s creation as it was Bourne’s and Mewhirter’s.

Now a new chapter of VolleyballMag.com begins, as the magazine – “magazine” used loosely here, since there is no longer a print edition – has been acquired by p1440, equipping them with the resources they’ve long needed but haven’t possessed.

“It’s amazing really,” Chan said. “It’s kind of like making the transformation from being a garage band to getting a recording contract. We had all these ideas. We wanted to expand to juniors. We wanted to expand to Brazil. Normally we would be ‘OK, how are we going to pay for this? Who are we going to get to buy into this? How are we going to promote it?’ With p1440, if they see it as a viable idea, they greenlight it and we go with it.”

“There is a vision,” Feinswog added. “There is an expectation of greatness on a tremendous scale. All I can tell you is you’re going to see more amazing things not just on VolleyballMag.com but from p1440.”

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Kerri Pottharst: The Australian GOAT Living Her Best Life

Kerri Pottharst: The Australian GOAT Living Her Best Life

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Kerri Pottharst, one of the greatest beach volleyball players of all time and certainly Australia's GOAT. We shot this episode in Gstaad, on July 4 weekend, and we chat all aspects of Pottharst's career, from her multiple Olympics to where she is now as one of the key commentators on VBTV. Chapters with Kerri Pottharst 00:00 Introduction to Australian Beach Volleyball 03:01 The Growth of Australian Volleyball 05:57 The Evolution of Beach Volleyball 09:09 Mindset and Mental Preparation in Sports 11:58 The Importance of Enjoyment in Sports 14:54 Lessons from Competing at the Highest Level 17:47 The Role of Coaches and Mentors 21:00 The Impact of Social Media on Sports 24:05 Reflections on Olympic Experiences 26:52 The Future of Beach Volleyball 30:06 Conclusion and Final Thoughts SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

27 Aug 1h 2min

Hector Gutierrez: The Man Who Finally Stole The NCAA Beach Title From California

Hector Gutierrez: The Man Who Finally Stole The NCAA Beach Title From California

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Hector Gutierrez, the head coach of the TCU Beach Volleyball team who recently won the first NCAA Championship outside of California. We chat a whole lot about that win, as well as: - How he was able to build a program around Daniela Alvarez and Tania Moreno - How he was able to lure Sarah Sponcil as his new assistant coach - What it was like, winning his first NCAA Championship, and the first outside of California - Why Gulf Shores presented more pressure than the Olympic Games (no joke) SUCH A FUN ONE with Hector. Love this guy SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

20 Aug 1h 13min

BEACH ACCESS: Canada's Queens, Beach Volleyball's Kings On Top In Montreal

BEACH ACCESS: Canada's Queens, Beach Volleyball's Kings On Top In Montreal

Welcome back to Beach Access, presented by SHIELD, where Travis Mewhirter and Kyle Friend recap all things Beach Volleyball wherever they are in the world. This weekend, they were in Montreal for the Beach Pro Tour Elite, where Melissa Humana-Paredes and Brandie Wilkerson successfully defended their gold medal in 2023, as did Anders Mol and Christian Sorum.  They chat all about that, as well as: - What an incredible event the promoter put on and why we hope it continues - The return of Ana Patricia Silva and Duda Lisboa - Another f****** Sweden team is quickly becoming a problem on the Beach Pro Tour in Jacob Holting-Nilsson and Elmer Andersson - Teams making the biggest moves in the World Champs race, including Germany's Lui Wust and Paul Henning SHOOTS! *** Our medical timeout was brought to you by SHIELD Athletic Tape. If you’re an athlete, coach, or just train hard, you know that staying healthy is easier said than done— it’s about staying supported. That’s where SHIELD comes in. SHIELD is a U.S.-based athletic tape company built by athletes, for athletes. Whether it’s rigid tape for serious support, kinesiology tape with true 4-way stretch for maximum mobility, or turf tape to fight off burns on the field — SHIELD’s got you covered. They even make recovery wraps for post-session cooldowns and inflammation control. And because it’s all made right here in the U.S., you’re getting elite quality and fast delivery —they are truly not cutting corners. Try SHIELD today — support that actually performs. Check them out at shieldhealthandfitness.com and use code SANDCAST for a discount. Tape smarter. Train harder. SHIELD up.

18 Aug 25min

Mailbag Reunion! Tri's Retirement and Future, Thoughts on the AVP, Indoor Players on The Beach

Mailbag Reunion! Tri's Retirement and Future, Thoughts on the AVP, Indoor Players on The Beach

This is our first mailbag episode of the year -- and maybe the last, depending on Tri Bourne's and Travis Mewhirter's schedules. They catch up in a little reunion episode, chatting Tri's retirement, amongst a host of other topics in a wide ranging episode that gets looooose in the best of ways. We answer questions on: - Tri Bourne's impending retirement - What's going to happen with the podcast - The difference between refs on the AVP and FIVB - The NCAA players with the best chances of becoming world-class professionals - And we just catch up. It was really, really nice.  ENJOY! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

13 Aug 1h 29min

Gary Green: How to Coach The New Generation of Athletes In an Attention Deprived World

Gary Green: How to Coach The New Generation of Athletes In an Attention Deprived World

This episode of SANDCAST features Gary Green, who might be the most fascinating guest we've ever had on the podcast. He's the Assistant Dean of Academic Affairs at the University of Georgia who has given talks to hundreds of teams and works with Kirby Smart and the Georgia football team. What's that got to do with volleyball? Well, everything, as Green is a master of human behavior, and in particular this young generation of athletes, whose brains are becoming Tik-Tokified. Enjoy this masterclass from the master professor himself (We know Travis Mewhirter did). SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

6 Aug 1h 2min

Kristen Nuss, Taryn Brasher: The Glitch In The Beach Volleyball System

Kristen Nuss, Taryn Brasher: The Glitch In The Beach Volleyball System

This episode of SANDCAST is a Gstaad special! Shot from the Beach Pro Tour Gstaad Elite, Travis Mewhirter and Kyle Friend sit down with Kristen Nuss and Taryn Brasher to chat all things beach volleyball, from their journey to veterans of the sport and number one in the world to the Olympic Games. We cover: - How they have become veterans on the Beach Pro Tour now - What they have done to maintain the youthful joy for which they are so known - Their experience at the Paris Olympic Games, and its lasting effects - Their new merch line and all things TKN Beach Volleyball SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

30 Juli 57min

Tri Bourne: The Retirement Of The Man Who Was Bourne On The Beach

Tri Bourne: The Retirement Of The Man Who Was Bourne On The Beach

This episode of SANDCAST is a heartfelt one, one in which Tri Bourne and his wife, Gabby, the Pod Mama herself, chat about Bourne's retirement from the world of professional beach volleyball. It's a reflective episode, as Bourne and Gabby talk about: - Bourne's wild journey, filled with the highest of highs, and perpetual health issues that robbed him of a fully healthy season since 2016 - Why he is deciding to retire now, at still a relatively young age in a sport that allows for longevity - Why he isn't sure, and doesn't need to be sure, about what's next in his life - The emotional weight of the decision to retire when he still has plenty of game left in him And so, so much more SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

23 Juli 1h 22min

Evan Cory: Adapting, Adjusting, THRIVING In 2025

Evan Cory: Adapting, Adjusting, THRIVING In 2025

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter features Evan Cory, one of the best players in the United States who alas had his plans aligned, with a full-time partner in Bourne, sites on the AVP League and World Champs -- everything dialed. And then beach volleyball happened. Bourne got hurt. They missed the League. Now Cory is, per usual, scrambling -- and thriving amidst the chaos. Fun episode with one of our favorites. We chat about: - What is was like for Cory to miss the league with Tri Bourne - How he has adjusted, leaning on patience, patience, and more patience, and adaptability, after he thought he broke through - His new partner prospects he's looking at - The importance of the mental side of sports, and how he is teaching it to junior players with his new business And so much more. Gold mine of an episode here! SHOOTS! *** WE'VE GOT MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST-20. https://www.wilson.com/en-us/volleyball Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10 Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

16 Juli 1h 16min

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