How Guinness Continues to Innovate

How Guinness Continues to Innovate

Do you remember your first Guinness? How about that Guinness you had at the top of their Dublin brewery? Best beer ever? In this conversation, we will be joined by Jimmy Callahan, a Guinness Brewery Ambassador, to discuss how Guinness continues to innovate. We will discuss the role of limited time offerings, where the brand is heading, and unique partnerships. Along the way we will dive into successes, failures, lessons learned, and strategies for continued success.

Jimmy has a true passion for Guinness and the entire beer industry, spending time in Los Angeles and New York to perfect his craft before moving to Chicago. He has covered the Midwest Region for Guinness for six years, engaging hundreds of thousands of people during this time. In addition to his role as a Guinness Brewery Ambassador, Jimmy loves to spend his time traveling and trying new beers, constantly experimenting with food pairings alongside his wife, an accomplished chef. Jimmy is also a successful actor, appearing in over 100 commercials and several TV/Film projects over the years.

Join us in-person for CBP Connects | Half workshop, half networking

Norfolk, VA | September 12-14, 2022

Learn more at cbpconnects.com

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When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool

When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool

Every brewery has them — the late arrivals, the heated arguments, the performance dips that make you wonder what to do next. In this session, we’ll walk through common “oh no” employee situations and ...

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Working with Writers: Sharing Stories, Not Just News

Working with Writers: Sharing Stories, Not Just News

Your brewery has a story to tell; actually, it probably has quite a few of them. Those stories are what hook potential fans and help them and your established followers buy into what makes your brewer...

14 Jan 54min

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

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Taproom Payment Processing 101

Taproom Payment Processing 101

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Selling Coin Toss Brewing: The Honest Version

Selling Coin Toss Brewing: The Honest Version

Tim Hohl founded Coin Toss Brewing in Oregon City, Oregon in March 2015 and ran it for almost nine years before selling in February 2024. The decision to sell started informally in May 2022 — a mix of...

3 Jan 58min

Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant ten...

29 Dec 202549min

Bench Brewing’s Sustainability Journey

Bench Brewing’s Sustainability Journey

Join Matt Giffen, Founder and CEO of Bench Brewing, as he shares how sustainability has been part of their story since day one. Since opening in 2018, Bench has focused on “craft beverages with a cons...

27 Dec 202557min

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Breweries are being bombarded with promises about what AI can do—automate your marketing, write your contracts, even predict your next big seller. But in a highly regulated and deeply human business l...

22 Dec 202558min

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