Standout Marketing: Top Strategies from 2022

Standout Marketing: Top Strategies from 2022

In this conversation, we are joined by a panel of Craft Beer Marketing Professionals to discuss trends, surprises, and insight into how you can knock it out the park with your brewery's marketing. From stellar can designs to sustainable merch to the most entertaining TikTok videos, our panel will share the marketing strategies they've been a part of over the past year that have generated returns. Looking for inspiration or simply a good success story? This conversation will help get your creative juices flowing.


This conversation feature:

Barry Elwonger (Allocated Media)

Erik Leach (New Realm Brewing)

Jim McCune (Craft Beer Marketing Awards)


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool

When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool

Every brewery has them — the late arrivals, the heated arguments, the performance dips that make you wonder what to do next. In this session, we’ll walk through common “oh no” employee situations and ...

21 Jan 40min

Working with Writers: Sharing Stories, Not Just News

Working with Writers: Sharing Stories, Not Just News

Your brewery has a story to tell; actually, it probably has quite a few of them. Those stories are what hook potential fans and help them and your established followers buy into what makes your brewer...

14 Jan 54min

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

Navigating wage-and-hour laws can sometimes feel like running a brewery during Oktoberfest—busy, complex, and full of moving parts. With local, state, and federal rules often foaming over into each ot...

7 Jan 1h 1min

Taproom Payment Processing 101

Taproom Payment Processing 101

Payment processing shouldn’t be a mystery. This session offers a straightforward look at merchant services for taprooms of all sizes. Whether you’re launching your first location or reevaluating your ...

5 Jan 31min

Selling Coin Toss Brewing: The Honest Version

Selling Coin Toss Brewing: The Honest Version

Tim Hohl founded Coin Toss Brewing in Oregon City, Oregon in March 2015 and ran it for almost nine years before selling in February 2024. The decision to sell started informally in May 2022 — a mix of...

3 Jan 58min

Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant ten...

29 Dec 202549min

Bench Brewing’s Sustainability Journey

Bench Brewing’s Sustainability Journey

Join Matt Giffen, Founder and CEO of Bench Brewing, as he shares how sustainability has been part of their story since day one. Since opening in 2018, Bench has focused on “craft beverages with a cons...

27 Dec 202557min

AI on Tap: Smarter Marketing and Legal Tools for Breweries

AI on Tap: Smarter Marketing and Legal Tools for Breweries

Breweries are being bombarded with promises about what AI can do—automate your marketing, write your contracts, even predict your next big seller. But in a highly regulated and deeply human business l...

22 Dec 202558min

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