Richard Edelman, president and CEO, Edelman
Ad Age Insider3 Juli 2019

Richard Edelman, president and CEO, Edelman

According to a global survey of more than 25,000 respondents, consumer trust in brands is down across the board — and expectations of social responsibility from brands is up. That is the core takeaway from the 2019 Edelman Trust Barometer Special Report, released last week. Richard Edelman joins the podcast to discuss this crisis of brand trust and opportunities for companies. We talk about what his clients increasingly want from him as he evolves his own business—the largest PR firm in the world--to include more advertising capabilities. We also get a little personal and discuss what it’s like running an independent family-owned company that was started by his father, Daniel J. Edelman. Plus he describes a visit from Orville Redenbacher.

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Quartz’s Jay Lauf

Quartz’s Jay Lauf

In a note at the end of 2017, Quartz publisher Jay Lauf gave his thanks to readers and advertisers, making it a point of pride that the commercial team at Quartz had been “very deliberate” about never putting its inventory on open exchanges. Sounds a bit in-the-weeds, but in a year where brand safety was top of mind for publishers and brands alike, Quartz’s five-year resistance to go the programmatic route seems downright prescient today. We discuss this perspective, as well as what it means to be “Quartzy,” and how the digital media landscape is shaping up in 2018.

4 Jan 201842min

Rafat Ali

Rafat Ali

The co-founder and CEO of the travel media company Skift, Ali is a digital media veteran. We talk about his childhood in India and what made him want to get into media. He takes us on a tour through internet 1.0 with stops at Inside.com and PaidContent, the first company he founded. And we arrive at the here and now, where Ali is an advocate for niche media brands and the pivot to quality.

29 Dec 201732min

Dave Morgan

Dave Morgan

The Simulmedia CEO helps us make sense of the Disney-Fox deal, breaks down the state (and future) of addressable TV, explains the agency “existential” crisis -- and more.

18 Dec 201740min

Wendy Clark and Ari Weiss

Wendy Clark and Ari Weiss

It’s been just under two years since DDB brought Wendy Clark — a former top marketer at Coca Cola — on board as its North American CEO. And it’s been just under one year since she brought on Ari Weiss as the Omnicom network’s first chief creative officer. Together the two discuss creativity, talent and the highs and lows of 2017 for DDB specifically and the industry at large.

8 Dec 201755min

Adam Moss

Adam Moss

The New York Magazine editor is Ad Age’s Editor of the Year — and the title he’s edited since 2004 is the Magazine of the Year. Today he sits down with Ad Age editor Brian Braiker to discuss his time at New York, how the media landscape has changed in the past 20 years, the future of magazines in general, Harvey Weinstein, Rolling Stone and more.

3 Dec 201741min

Michael Rothman

Michael Rothman

The CEO and co-founder of Fatherly, a New York City-based media start-up that caters to millennial dads, is himself not a father. Rather Rothman, whose last gig was as Thrillist’s first business-side hire, is a digital media vet. On this episode of Ad Lib, he discusses building a media business on the back of curated content and newsletters — and ultimately scaling up original content, going deep on Facebook and expanding into events. He also shares the details of a certain X-rated patent he attempted to file at the ripe old age of 11.

22 Nov 201743min

Michael Kuntz

Michael Kuntz

The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker to discuss Gannett’s local play, working with Facebook Instant Articles and Google AMP, USA Today’s push into VR, Kuntz’s time at Gawker and the general perils of print.

10 Nov 201743min

Kay Hsu

Kay Hsu

As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the proliferation of ad formats – and the rise of ephemeral formats specifically. She also talks about her own career path from a legislative assistant in Canada, through stints in fashion, Hong Kong and agency life before landing at Facebook.

27 Okt 201738min

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