Richard Edelman, president and CEO, Edelman
Ad Age Insider3 Juli 2019

Richard Edelman, president and CEO, Edelman

According to a global survey of more than 25,000 respondents, consumer trust in brands is down across the board — and expectations of social responsibility from brands is up. That is the core takeaway from the 2019 Edelman Trust Barometer Special Report, released last week. Richard Edelman joins the podcast to discuss this crisis of brand trust and opportunities for companies. We talk about what his clients increasingly want from him as he evolves his own business—the largest PR firm in the world--to include more advertising capabilities. We also get a little personal and discuss what it’s like running an independent family-owned company that was started by his father, Daniel J. Edelman. Plus he describes a visit from Orville Redenbacher.

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Neil Vogel

Neil Vogel

Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, focused verticals including Verywell (health), the Spruce (home), Lifewire (tech), the Balance (personal finance), Tripsavvy (travel) and Thought Co. (life hacking). We discuss the challenges and opportunities of that transformation – but first he talks about the life-changing experience, early in his career, when he hit the road for a year with the sole intent of getting bored. We also dig into his time at the Webby Awards, which he had a hand in founding and making the cultural touchstone it is today.

20 Okt 201734min

Jonah Disend

Jonah Disend

Jonah Disend is CEO and founder of Redscout, a branding a product development company with clients like Gatorade and Domino’s that he founded in his New York apartment in 2000. We talk about how his love of theater informs what he does, how the advertising industry has not especially embraced the LGBT community -- and a certain bar mitzvah that he threw his company when it turned 13, four years ago.

12 Okt 201732min

Where Creativity Meets Strategy

Where Creativity Meets Strategy

Alain Sylvain is the founder and CEO of Sylvain Labs, an innovation and brand design consultancy. We talk about his background and the lack of diversity in media and marketing, his failures and his side hustles, which include launching a headphone brand and producing documentaries.

6 Okt 201728min

Pop Vox 

Pop Vox 

As chairman and CEO of Vox Media, Jim Bankoff oversees eight vertices including The Verge, SB Nation and Vox.com. We discuss what’s next for Vox and his past life as a Web 1.0 executive at AOL before and during part of the fall.

22 Sep 201746min

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